Marketing Communication Assignment: Pure Gym
Added on -2020-06-06
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Promotional mix theory...............................................................................................................1Target audience and the response...............................................................................................1Channel.......................................................................................................................................1Key message................................................................................................................................2Storyboard...................................................................................................................................2Marketing theory.........................................................................................................................2Feedback collection.....................................................................................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONPure Gym is launching its one more diversification of youth gyms which will aim totarget younger group of the population. This document consists of marketing and communicationplan which the organisation will adopt to make people aware about its new bifurcation. Promotional mix theoryPromotion mix consists of 4 elements which are advertising, public relations, personalselling and sales promotion (Sagala, 2014). Pure Gym needs to use this theory in order topromote its products to the potential buyers. AdvertisingIt refers to using mediums like TVs, radio, newspaper, social media, etc. as a platform inorder to make more people aware about offerings. Public relationsMain focus of this medium is on building image of company amongst people in the areaso as to motivate them to buy products (McKnight, 2014).Personal SellingIt is just like door to door selling of products in order to enhance the sales.Sales PromotionStimulating a consumer to buy products by various techniques like discounts, coupons, etc.Target audience and the responseThe primary objective is to target audience which is youth. This section of society iskeener about being fit and healthy as they are at growing age so exercising is beneficial for them(Lovelock, 2011). So, the people who belong to younger category of age are to be approached bythe Gym in order to make maximum utilisation of offering which have been made by it. It willget the best response as Pure Gym has made its set out according to young people's mindsetwhich will result as best technique to attract them in order to utilise what it have to offer. ChannelBest channel for communication which must be used by Pure Gym is to have the mosteffective response through social media (Boyer, 2011). As the number of youngster who uses1
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