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Communication Plan for Addison Lee Organization

Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. Discuss the factors that determine competitive advantage within organisations Explain key theories, concepts and models underpinning business communication to create effective communications. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace

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Added on  2023-06-16

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This research examines the communication plan of Addison Lee organization, including the promotional mix theory, target audience, chosen channel, key message, and feedback collection.

Communication Plan for Addison Lee Organization

Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. Discuss the factors that determine competitive advantage within organisations Explain key theories, concepts and models underpinning business communication to create effective communications. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace

   Added on 2023-06-16

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Communication Plan
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Communication Plan for Addison Lee Organization_1
2
Introduction
In this research it will examine on the communication plan of Addison Lee organization.
Additionally, the research will provide a visual illustration of a poster which is provided by texts
and images on the communication plan.
Part one
Communication plan:
Communication Plan for Addison Lee Organization_2
3
Part two
1. Explanation of promotional mix theory.
The promotion mix is amongst the fourthly Ps of the marketing mix. It consist of the public
relations, advertising, sales promotion in addition to the personal selling. In marketing the
promotional mix theory describes the blend of the promotional variables which are chosen by the
marketers in order to keep the company reach their goals (Eisenhauer and Clark, 2016). This has
been regarded as the subset of the marketing mix. It is believed that there is certainly an optimal
way for allocating the budgets for the numerous elements within the promotional mix in order to
achieve best marketing results, and the challenge for the marketers would be to highlight the
right mix of them.
How promotional mix theory was used to decide selection.
Addison Lee used the promotional mix theory in opt for the selection via identifying the target
market. The segment of individual which needs and would benefit from the product or the
services is the target market (Eisenhauer and Clark, 2016). The usage of the promotional mix
helps recognize the individual’s attitudes along with the behaviors which help to design the best
message and select the right way to reach them.
Description of target audience and response sought.
The target audience that the organization is intending to market is the younger generation
which are aged between 16-25 years of age. This group of individual wants the best hire
services and at the same time cheap. The organization has sought this group of individuals
since the number of the younger individuals is high. When the organization target these
individuals they will be able to tape a large market share in UK.
Communication Plan for Addison Lee Organization_3

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