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Marketing Communication Report - Ferrero UK

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Added on  2020-01-16

Marketing Communication Report - Ferrero UK

   Added on 2020-01-16

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MARKETINGCOMMUNICATION PLAN
Marketing Communication Report - Ferrero UK_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Tactic......................................................................................................................................1TASK 2............................................................................................................................................5Action plan.............................................................................................................................5TASK 3............................................................................................................................................6Control....................................................................................................................................6Recommendation.............................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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Marketing Communication Report - Ferrero UK_3
INTRODUCTIONThe marketing communication is a process where companies try to make efforts that canhelp in establishing communication with market. For such communication, the organisations usevarious messages and contents through different mediums so that it can reach to market in mostefficient way. The present report will discuss such plans for the chosen organisation Ferrerobased in Uk. The said organisation is subsidiary firm of Ferraro which is third largest chocolatemanufacturer company in world (Dawson and et.al., 2014). This firm was launched in 1966 witha wide and diverse range of products like tic tac, nutella, kinder surprise etc. the present reportwill discuss the marketing communication plan for cited firm by applying different tactics. Thechosen product from the brand is Kinder Bueno which is chocolate bar made for healthconscious people. The report will focus on tactics along with action plan and control in contextof said product.TASK 1TacticThe integrated marketing communication implies the combination of different methods ofpromoting a brand and its products so it can reach till targeted customers in efficient way. Themarketing communication tools include various components according to which the tactics aremade for such communication which are as follows:Foundation: this stage refers to analyse the product as per the intended customers' views(Ferrell and Fraedrich, 2014). Here, it is necessary for the planner to make necessarysteps so that the product can be assessed as per its quality and consumers so that rightpositioning can be done. Besides this it is alos necessary that the competitor's moves arealso kept in consideration. In context of Kinder Bueno, the company has targeted towardshealth conscious consumers who generally avoid taking sweets.Corporate culture: This component implies that the product should be in line withcompanies culture or main vision. Therefore it is highly recommended that the productsshould be made in way so that it can reflect the major objective of organisation. Thepresent product of chocolate is consistent with the firm's culture of producing sweets withinnovations in taste and contents (Fox and et.al., 2009).1
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