This report by Desklib covers the marketing mix of Coca Cola, primary and secondary research methods, and relaunching strategies. It includes a critique of the research and recommendations for digital and traditional marketing. Suitable for marketing and communications courses.

Learn about marketing mix of Coca Cola, primary and secondary research methods, and relaunching strategies in this report by Desklib. Suitable for marketing and communications courses.

Marketing & Communications in a Digital World | Desklib

Marketing & Communications in a Digital World - Desklib

This study material provides an overview of the Coca Cola Company, including its background, marketing mix, and products. It explores the company's history, distribution network, and line stretching strategies. The material also discusses the marketing approach and pricing strategies of Coca Cola, as well as its various soft drink products.

Sumy State University

Managing and Leading People: Coca Cola Company

This report discusses the elements of marketing mix and research requirements in the digital world of marketing and communications. It analyzes Coca Cola's marketing strategies and research plan, including primary and secondary research methods. The report also provides recommendations for the company to focus on health concerns and use natural ingredients.

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirements

Marketing Strategy

This report explores the principles of marketing used by Coca Cola brand, including its market share and plans for new products. It discusses the methodology used for research, findings on the existing brand and target market, analysis of the new market, and competition. The report concludes with recommendations for the brand's expansion.

Indiana University

Leadership Management

Principles of Marketing for Coca Cola Brand

This presentation discusses the principles of marketing and how they apply to brand extension. It focuses on the case study of Coca-Cola's Diet Cock and its market analysis in the Netherlands. The presentation covers topics such as methodology, findings, target market, analysis of the new market, and brand extension options.

Principles of Marketing: Brand Extension and Market Analysis

Presentation

This presentation discusses the concept of marketing mix and its application to achieve business objectives. It compares the marketing mix of Coca Cola and Pepsi Co. It also explores the tactics applied by Coca Cola to achieve its organizational goals and objectives. Finally, it provides a basic marketing plan for an organization.

Marketing Essentials - Activity 2

PowerPoint Presentation

This paper concentrates on the marketing mix strategies of the chosen two food and beverage industry Coca Cola and PepsiCo and identifies where their marketing strategies are similar and where they are different. And also consider their social responsibilities towards customers.

Marketing & Communications in a Digital World - Desklib

Managing and Leading People: Coca Cola Companylg...

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirementslg...

Principles of Marketing for Coca Cola Brandlg...

Principles of Marketing: Brand Extension and Market Analysislg...

Marketing Essentials - Activity 2lg...

Marketing Mix Strategies of Coca Cola and PepsiColg...

Managing and Leading People: Coca Cola Company

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirements

Principles of Marketing for Coca Cola Brand

Principles of Marketing: Brand Extension and Market Analysis

Marketing Essentials - Activity 2

Marketing Mix Strategies of Coca Cola and PepsiCo