This report discusses the elements of marketing mix and research requirements in the digital world of marketing and communications. It analyzes Coca Cola's marketing strategies and research plan, including primary and secondary research methods. The report also provides recommendations for the company to focus on health concerns and use natural ingredients.

Discover marketing mix, digital research, Coca Cola's strategies, and access solved assignments on Desklib.

Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirements

Discover the marketing strategy and campaigns of Coca-Cola, the world's largest beverage company. From their history to their target audience and iconic marketing campaigns, learn how Coca-Cola has become a global brand.

Analysis Of Coca-Cola’s Marketing Strategy And Campaigns

This presentation discusses the importance of marketing and communication in the digital world for the growth of businesses, using Coca Cola as an example. It covers marketing segmentation, marketing mix, product life cycle, and marketing research. The presentation concludes with recommendations and references.

Marketing & Communications in a Digital World

This presentation discusses the marketing planning process, marketing segmentation, marketing mix, promotional mix and product life cycle of Coca Cola. It also covers marketing research for the business of Coca Cola.

Nutrition and Wellness

Marketing And Management -  coca-cola  Assignment

This study material from Desklib discusses the marketing mix elements of Coca Cola, methods of research for relaunching a product, and the effectiveness of marketing planning. It also covers market segmentation, suitability of Coca Cola's customers, and promotional mix elements.

Data Science and Big Data

Higher Education

This report explores marketing and communication in the digital world, focusing on Coca-Cola as a case study. It covers the elements of marketing mix, research requirements, and a detailed research plan. Discover the benefits of buying Coca-Cola products and their marketing strategies.

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirements

Analysis Of Coca-Cola’s Marketing Strategy And Campaignslg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital Worldlg...

Marketing And Management - coca-cola Assignmentlg...

Marketing & Communications in a Digital Worldlg...

Marketing and Communication in Digital Worldlg...

Analysis Of Coca-Cola’s Marketing Strategy And Campaigns

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World

Marketing And Management - coca-cola Assignment

Marketing & Communications in a Digital World

Marketing and Communication in Digital World