Marketing Communications Essay
Added on 2020-12-29
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Marketing communications
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1PART A...........................................................................................................................................1Paragraph 1..................................................................................................................................1Paragraph 2..................................................................................................................................3Paragraph 3..................................................................................................................................4Paragraph 4..................................................................................................................................4Paragraph 5..................................................................................................................................5Paragraph 6..................................................................................................................................5Paragraph 7..................................................................................................................................6PART B............................................................................................................................................7Strategic marketing communication plan to market products in UK..........................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing communications is important part of business success. In this regard, differentproducts and services promoted by the organisation that helps to attract end users and build withmaintain relationships with different stakeholders in the enterprise. In respect to reach for targetaudience, communications effectively develop that helps to ensure that organisation goals can beaccomplish to foster good working relationships. It also assists to improve morale and efficiencyof the organisation (Orzan, Platon and Orzan, 2016). Preset study based on product of Nike which is Nike Air Max. It consists line of showswhich released by the company and originally designed with architect designing shops. Nike AirMax is good for free-time. It considered model that develop brand awareness of customerstowards the organisation.In order to gain insight information of the present report covers introduction of marketingtools, theories, advertisement, etc. In this consideration, products can be easily promoted thatconsidered realistic information which demonstrate recommendations to improve desired results.Furthermore, it includes public relation and evaluation that helps to increase significantadvantages. In addition to this, report device strategic marketing communications plan formarketing of product in UK. At last, it significant use theories and reference which helps tosupport understanding to increase efficiency. MAIN BODYPART AParagraph 1Marketing tools are essential element that helps to lead with success of the business withproviding customer satisfaction. It is activity that set process for creating, communicating,delivering and exchange offerings. In this regard, for Nike Air Max processes for exchangeoffers that value for customers. Marketing theory for promotion of chosen product of Nikedemonstrate for creating emphasis on more effective business decisions (Felix, Rauschnabel andHinsch, 2017). Therefore, following elements undertaken in the business with marketing:Collecting marketing information: Marketing is collection and analysis of data thatassist in Nike Air Max to sell it. In this regard, manager of the company set price, choose1
distribution channel that is social media to create brand image in marketplace (Schivinskiand Dabrowski, 2016). Positioning of a product or service: Furthermore, marketing theory ascertained withmaximise sales of Nike. Therefore, they need to take place in such as way that assists inpromoting product or services which increase particular benefit. Unique sellingproportion helps to deal with differential business outcomes for Nike Air Max.Price of a product or service: Choosing right price of product and services depends onmore than just know costs and desired profitability margin in it. Perceived value of themarketing states that on the basis of competitive pricing strategy, Nike need to set theirproduct offer and add basic quality as well (Place, Smith and Lee, 2016). Channel of marketing of product and service: In order to promote Nike Air Max,advertising on social media helps to deal with innovative functions and operations. In thisregard, development of the organisation ascertained with exclusive pricing strategy(Bacik, Gavurova and Fedorko, 2015). Viral and social network marketing: Recent development of marketing theory centreswith effect of technology on marketing products. In this consideration, social networkingis relatively new form of communication that helps to Nike Air Max to deal in differentareas of the market. Hence, Nike use Facebook pages, email, Twitter, etc. (Harmeling,Moffett and Carlson, 2017).Marketing toolsTraditional marketing media: Traditional media marketing considered different kinds oftools that helps to promote products and services in different areas of the world. In thisregard, for Nike Air Max different tools used such as banners, newspapers, magazines,television, etc. Involvement of marketing tools determine focuses on one way sales toreach high number of people to gain success (Anghelcev, Chung and Duff, 2015). Digital marketing media: With the help of computer software technology, Nike Air Maxcan also promote their products and services in different areas of the world. In thisconsideration, potential customers targeted with using specific digital media tools such asSEO, mobile marketing, online advertisement, etc. (De Mooij, 2018).Social media marketing: Social media marketing is subset of digital media marketing toaccomplish desired outcomes to develop interactive and online relationships with2
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