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Marketing Communications Plan for Micromax

   

Added on  2020-04-07

9 Pages2032 Words37 Views
Marketing Communications Plan for Micromax 1Marketing Communications Plan for Micromax Informatics Ltd.by [Name]CourseProfessor’s NameInstitutionLocation of InstitutionDate

Marketing Communications Plan for Micromax 2Table of ContentsExecutive summary.....................................................................................................................................3Introduction.................................................................................................................................................4Marketing Communications Plan for Micromax Informatics Ltd............................................................4Selecting the Target audience..................................................................................................................5Understanding Target audience Decision-Making...................................................................................5Determining the Best Positioning............................................................................................................5Developing a Communications Strategy..................................................................................................5Findings.......................................................................................................................................................6Conclusion and Recommendation...............................................................................................................6Appendix A.................................................................................................................................................8

Marketing Communications Plan for Micromax 3Executive summaryMicromax Informatics Ltd. is a multinational company and among the top leaders in the telecommunications industry globally. The company has its headquarters in Gurgaon, Haryana. The company was established in India has a high number of potential customers due to the improvement of technology. It is involved in research which leads to creativity and innovation ofthe firm thus satisfying the needs of the customers in domestic and foreign markets (Hollensen, 2015). Competition in the market is high, and the company has developed numerous strategies tohave a competitive edge in the market, e.g., foreign direct investment, intensive marketing, etc. Corporate social responsibility and ethics of the firms have made it attain loyalty form the customers. Micromax Informatics Ltd is the tenth largest smartphone vendor in the world and thelargest domestic companies in India making low-cost handset. The company managers in India must locate the specific segments where they can get large numbers of buyers for its products. They can use "blue ocean strategy" to determine areas of no competition thus increase their sales volumes (Kim, and Mauborgne, 2014).

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