Marketing Concepts and Internal Relations (Part 1) Marketing Strategy and Application (Part 2)

Marketing Concepts and Internal Relations
(Part 1) Marketing Strategy and Application
(Part 2)

Table of Contents
PART 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Different marketing processes.....................................................................................................3
An Explanation of the role and responsibilities of a marketing manager in the context of the
organization.................................................................................................................................4
An analysis of how marketing influences and interrelates with other functional departments of
the organization...........................................................................................................................5
An analysis of the value and importance of the marketing role in the context of the
organization.................................................................................................................................6
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7
Books and Journal........................................................................................................................7
PART 2............................................................................................................................................9
INTRODUTION..............................................................................................................................9
MAIN BODY..................................................................................................................................9
Marketing goals and objectives based on marketing mix analysis/situation analysis...............12
7Ps marketing strategy...............................................................................................................12
Tactical action plan....................................................................................................................13
Measures for monitoring and evaluating progress.....................................................................13
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14
Books and Journal......................................................................................................................14

PART 1
INTRODUCTION
Marketing is the concept that includes organization practices and activities which are
formulated by the company in order to satisfy the consumer requirements and bonds by the
exchange procedure. The concept of marketing includes identifying and analyzing the customer
requirements and then the company manufactures their product accordingly. In addition to this,
this report also going to analyze about the current and future Trends of marketing which are
running in the market. Along with this, this report also going to analyze the marketing strategies
which are adopted by the Tesco and Sainsbury organization data using Marketing concept in
order to grab more opportunities in the market place. In addition to this there is a discussion
about the roles and obligations of marketing manager in the company and also there is analysis
of marketing influence and functional departments of the company (Ayigbe, 2017).
.
MAIN BODY
Different marketing processes
Marketing is the process which is adopted by the organization in order to develop and
create value for their customer and build strong customer relation so that the company can
capture values from their customer. There are five process of marketing process which is adopted
by the organization in order to enhance opportunity.
Understanding the Marketplace and customer requirements and Desire:
Is very important for the organization to analyze the consumer requirement wants and
demands in order to satisfy them and build customer connection in an appropriate manner. These
strategies support the company to enhance long-term customer equity for the organization.
Creating a customer driven marketing strategy:
It is very important for the organization to focus on designing marketing strategy in order
to target potential consumers and also decide how to serve their consumer in an appropriate
manner. It is very important for the organization to select potential customers towards the

organization who really wants to buy their product. In addition to this it is very important for the
organization to decide how to provide services in an appropriate manner towards their customer.
Developing an integrated marketing plan which provides superior value:
This is the step which is very important for the organization. It represent that how the
organization can create value. It is very important for the marketers to develop integrated
marketing plans in order to generate intended value towards the target customer. This strategy
consists 4 P's of marketing and several techniques in order to implement marketing strategy.
Build profitable connections
It is very important for the organization to build customer relation management in their
processes in order to maintain their connection with their customer. This concept and strategy
helps the company to] create customer value and satisfaction and get more opportunities in the
Marketplace.
Capturing values from consumers
It is very important for the organization to produce a customer equity and total combined
lifetime values for the organization in order to get more potential consumer towards the
organization.
This is the process which is adopted by the organization in order to analyze the marketing
needs and requirements of their consumer.
An Explanation of the role and responsibilities of a marketing manager in the context of the
organization
Marketing manager is a person who promotes business and their services product and
brand. They develop pricing strategies in order to formulate new business leads so that the
organization can get more success. They also manage and maintain marketing budgets and
identify the Trends which are running in the market. There are three responsibilities of marketing
manager is:
o They track an identifying the performance of the employees and Advertising
campaigns in order to implement their strategies accordingly.
o The marketing manager also maintain the financial stability of marketing and
ensuring that every marketing resource is appropriate or not (Enderwick and
Buckley, 2019)