Marketing Concepts and Internal Relations (Part 1) Marketing Strategy and Application (Part 2)

This report discusses marketing concepts and internal relations in part 1 and marketing strategy and application in part 2. It covers different marketing processes, the role and responsibilities of a marketing manager, marketing influence on other functional departments, and the value of marketing in Tesco and Sainsbury. Part 2 focuses on marketing mix analysis, 7Ps marketing strategy, tactical action plan, and measures for monitoring and evaluating progress.

Marketing Concepts and Internal Relations
(Part 1) Marketing Strategy and Application
(Part 2)

Table of Contents
PART 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Different marketing processes.....................................................................................................3
An Explanation of the role and responsibilities of a marketing manager in the context of the
organization.................................................................................................................................4
An analysis of how marketing influences and interrelates with other functional departments of
the organization...........................................................................................................................5
An analysis of the value and importance of the marketing role in the context of the
organization.................................................................................................................................6
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7
Books and Journal........................................................................................................................7
PART 2............................................................................................................................................9
INTRODUTION..............................................................................................................................9
MAIN BODY..................................................................................................................................9
Marketing goals and objectives based on marketing mix analysis/situation analysis...............12
7Ps marketing strategy...............................................................................................................12
Tactical action plan....................................................................................................................13
Measures for monitoring and evaluating progress.....................................................................13
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14
Books and Journal......................................................................................................................14

PART 1
INTRODUCTION
Marketing is the concept that includes organization practices and activities which are
formulated by the company in order to satisfy the consumer requirements and bonds by the
exchange procedure. The concept of marketing includes identifying and analyzing the customer
requirements and then the company manufactures their product accordingly. In addition to this,
this report also going to analyze about the current and future Trends of marketing which are
running in the market. Along with this, this report also going to analyze the marketing strategies
which are adopted by the Tesco and Sainsbury organization data using Marketing concept in
order to grab more opportunities in the market place. In addition to this there is a discussion
about the roles and obligations of marketing manager in the company and also there is analysis
of marketing influence and functional departments of the company (Ayigbe, 2017).
.
MAIN BODY
Different marketing processes
Marketing is the process which is adopted by the organization in order to develop and
create value for their customer and build strong customer relation so that the company can
capture values from their customer. There are five process of marketing process which is adopted
by the organization in order to enhance opportunity.
Understanding the Marketplace and customer requirements and Desire:
Is very important for the organization to analyze the consumer requirement wants and
demands in order to satisfy them and build customer connection in an appropriate manner. These
strategies support the company to enhance long-term customer equity for the organization.
Creating a customer driven marketing strategy:
It is very important for the organization to focus on designing marketing strategy in order
to target potential consumers and also decide how to serve their consumer in an appropriate
manner. It is very important for the organization to select potential customers towards the

organization who really wants to buy their product. In addition to this it is very important for the
organization to decide how to provide services in an appropriate manner towards their customer.
Developing an integrated marketing plan which provides superior value:
This is the step which is very important for the organization. It represent that how the
organization can create value. It is very important for the marketers to develop integrated
marketing plans in order to generate intended value towards the target customer. This strategy
consists 4 P's of marketing and several techniques in order to implement marketing strategy.
Build profitable connections
It is very important for the organization to build customer relation management in their
processes in order to maintain their connection with their customer. This concept and strategy
helps the company to] create customer value and satisfaction and get more opportunities in the
Marketplace.
Capturing values from consumers
It is very important for the organization to produce a customer equity and total combined
lifetime values for the organization in order to get more potential consumer towards the
organization.
This is the process which is adopted by the organization in order to analyze the marketing
needs and requirements of their consumer.
An Explanation of the role and responsibilities of a marketing manager in the context of the
organization
Marketing manager is a person who promotes business and their services product and
brand. They develop pricing strategies in order to formulate new business leads so that the
organization can get more success. They also manage and maintain marketing budgets and
identify the Trends which are running in the market. There are three responsibilities of marketing
manager is:
o They track an identifying the performance of the employees and Advertising
campaigns in order to implement their strategies accordingly.
o The marketing manager also maintain the financial stability of marketing and
ensuring that every marketing resource is appropriate or not (Enderwick and
Buckley, 2019)

o Developing and improving the skills of their employees in order to get more
positive outcomes.
o The major responsibilities of marketing manager to enhance and promote the
sales by the support of the table advertising and promotional skins and to control
the distribution of the product and services with an effective and amended
administration of the distribution channel.
It is very important for the organization Sainsbury to hire more talented and effective manager
for the organization in order to promote their products and services in the Marketplace and get
more opportunities. The marketing manager supports the organization to analyzing the marketing
Trends and work accordingly in order to implement their Strategies and get more positive
outcomes. They also support the organization to achieve their goals and objectives and enhance
their productivity and profitability in order to become more effective in the Marketplace.
An analysis of how marketing influences and interrelates with other functional departments of
the organization
The marketing activities and the function include several kinds of responsibilities of the
organization and these kind of activities are much responsible for growth and enhancement of the
organization(Hagen, Zucchella, and Ghauri, 2019). These are the departments who are
interconnected with each other and support the organization to get more opportunities and
success. The marketing department generally works with business activities like human
resources and financial in order to become successful. Human resources is the department which
ensures that marketing employees are trained and recruited in an appropriate manner. Marketing
is a concept which relies on the finance department in order to identify ensure that they have
enough money to operate their marketing campaigns in an appropriate manner (Zhou, Chen and
Towey, 2018). Generating and developing effective marketing strategy will need a close relation
and links with other functional areas of the organization. The nature of the functional and
departmental company is that there is a potential for threats and conflicts among the functional
areas of the organization when delivering the corporate strategies in the organization. That is the
reason it is very important for the organization to work with team in order to get more support
and at the Marketplace.

An analysis of the value and importance of the marketing role in the context of the organization
TESCO: According to the Marketing Association marketing is the concept or activity or
set of Institution with support the organization to develop communicating and exchanging there
product and services in order to satisfy the needs and requirements of the consumer. Marketing is
the concept with support the company and inform the customer about their product and services
which are offered by the TESCO organization (Theodorou and Tsoubrakakou, 2017). Tesco and
the organization which adopting marketing strategy in order to enhance their products and
services and promote their products and services in the Marketplace in order to become more
successful and get more opportunities. It also supports the organization to create more customer
base towards the organization in order to enhance their productivity and profitability and achieve
their goals and objectives in an appropriate manner.
Sainsbury: Sainsbury's maintains a high level of service by providing a high-quality
product at a reasonable price, as well as well-kept rooms with a pleasant look, quick service, and
pleasant personnel. Sainsbury's company guarantees that all suppliers have been assessed by the
Quality Attribute System in order to offer customers with high-quality products. It also supports
the organization to learn about the requirements and needs of the consumer and develop brand
awareness and make the business more effective in the Marketplace (Levi and Askay, 2020).
Marketing is the very essential because it supports the organization and performs at the business
to maintain their long lasting connections with their customer. Along with this it also engage
customers towards the organization and customer are much precious for the organization in order
to enhance their productivity. The major role of the marketing manager is to direct the
expenditures of the marketing points. Marketing management is the concept and art and science
of choosing target and potential Markets and enhances productivity and build more connections
with their customer in order to get more success
CONCLUSION
From the above mentioned report it has been concluded that there are different marketing
process which are adopted by the organization in order to capture value from their consumer
there are several processes which are required by the organization to work on it. The preceding

section emphasizes the need of creating a market-focused approach. The UK grocery sector is
clearly competitive, as evidenced by the study. The present strategy is not sustainable, despite
the fact that the top four dominate the market. In addition to this there are several roles and
responsibilities of the marketing manager in the business in order to monitor and identify the
performance of the employees and their campaigns so that they can implement strategies
accordingly and get more positive outcomes. According to the research, Sainsbury's and TESCO
utilize a restricted marketing strategy, which has allowed cheap shops to acquire market
momentum. In order to keep the conversation on track, a fresh marketing strategy was
recommended. The goal here is to broaden the pricing spectrum and introduce a product line that
directly competes with the offers of bargain stores.
REFRENCES
Books and Journal

Ayigbe, F.E., 2017. Public Perception of the Rebranding Nigeria Project in South West
Nigeria (Doctoral dissertation).
Enderwick, P. and Buckley, P.J., 2019. Beyond supply and assembly relations: Collaborative
innovation in global factory systems. Journal of Business Research, 103, pp.547-556.
Hagen, B., Zucchella, A. and Ghauri, P.N., 2019. From fragile to agile: marketing as a key driver
of entrepreneurial internationalization. International Marketing Review.
Levi, D. and Askay, D.A., 2020. Group dynamics for teams. Sage Publications.
Theodorou, R. and Tsoubrakakou, A., 2017. Marketing for academic libraries. Qualitative and
Quantitative Methods in Libraries, 5(1), pp.59-70.
Zhou, Z.Q., Sun, L., Chen, T.Y. and Towey, D., 2018. Metamorphic relations for enhancing
system understanding and use. IEEE Transactions on Software Engineering, 46(10),
pp.1120-1154.

PART 2
INTRODUTION
Marketing is the process which supports the organization to set their strategies according
to the price, product ,place, promotion. It also supports the organization to get more competitive
marketing advantages. There is a discussion about two different organization with same
competitive marketing which applying elements of 7 P's marketing (Іванчик, 2018)
.in addition to this there is a discussion about the marketing plan which relies on the marketing
mix analysis and situation analysis.
MAIN BODY
Marketing Mix:
Marketing mix the concept which support the organization to enhance their product and
services in the Marketplace. In addition to this it is a set of actions which are adopted by the
organization in order to promote their brand image and product in the market place.
elements TESCO SAINSBURRY
PRODUCT: Tesco is the organization which
provides wide range of goods and
services in the market place which
include clothing, electronics
financial services, food and many
more. The organization is providing
variety of the product and offer
delivery services and free music
downloads in the retail store
exhibit.
Sainsbury is the organization and
chain of Supermarket of their own
label products. The organization is
using several variety of product
range which includes fresh salad,
vegetables fruits, fresh ingredients,
herbs, Organic vegetable and fruit
frozen vegetables, and fruits, carbs
alternatives and many more. The
company also provides fish and
meat products dairy products
Bakery products beer and wines
and spirits health and beauty

products baby products and many
more (Muscat, 2016).
PLACE: The organization outlets are spread
across the world. They provide
their products and services into
offline channel and online channel.
The organization has six different
kinds of stores at several country
that is Tesco Express, Tesco
extra ,Tesco metro, Tesco compact,
Tesco superstore and Tesco home
plus.
The organization started their
operations and activities from
London by 1992 and it was the
largest grocery retailer in the
United Kingdom. According to the
investigation the organization has
608 supermarket and 806
convenience outlets. The
organization is generally focusing
on South East London that fought
redhill, Guildford, Swindon and
Torquay.
PRICE Tesco is the organization which
maintains low prices strategy
without reducing their quality of the
product and services. TESCO is
following low prices strategy which
supports the organization to get
more customer base towards the
organization. Along with this desk
organization using a club card
system with both the organization
and format their consumer to
collect points for their purchase
which can be transferred to money
at a later stage(Ayuni, 2020).
The organization is using price
discrimination policies in context
of product Positioning. Along with
this the company is adopting
several price strategy so that they
can fulfill the requirements of the
consumer and the consumer can
afford the prices which are
provided by the company.
PROMOTION The organization is using amended
prices strategy and this is the
biggest benefit of the organization.
in order to enhance their brand
image in the Marketplace the
organization is using digital
The organization is also using
several Tools and techniques in
order to promote their products and
services and enhance their brand
image in the Marketplace. The
organization is generally focusing

marketing and several techniques
and tools and promotional activities
so that they can enhance their
opportunities. Along with the
organization is concentrating on
advertising strategy with their low
prices in order to achieve more
customer towards the organization
on the marketing trends and
advertising strategy so that the
company can get more competitive
advantages and create more
customer base towards the
organization
PEOPLE Tesco organization has excellent
sales assistance which are generally
obligated for their success. They
generally adopt such programs like
colleagues privilege card in order to
gain the loyalty of their workers.
Their workers are highly competent
and well trained in order to get
more success towards the
organization.
The organization Sainsbury has
targeted families and household is
there potential customer. the
organization also provides and
offers value for money and capture
several pricing strategy for their
several sets of products.
PROCESSES The organization is following
marking mix which refers to the
process of generally keeping their
consumer more satisfied by
providing amended services and
facilities in their stores. Tesco is the
organization which achieve the
success by hiring more talented
employees towards the organization
and pay attention to their consumer
in order to solve their queries and
get more advantage
The organization is using
marketing mix and promotional
activities in order to achieve their
goals and objectives and keep their
customer happy and
satisfied(Georgios and Theoharis,
2017).
PHYSICAL EVIDENCE Tesco supermarkets are not as
ornate as Sainsbury's or other
supermarkets. This is because
Tesco does not believe it is
The organization is developing a
appropriate website which is very
simple and easy to use along with
their place in the stores are much

necessary to spend more money on
shop furnishings than is absolutely
necessary.
clean an attractive and which are
much easier to navigate with every
product are well categorized and
easy to find.
Marketing goals and objectives based on marketing mix analysis/situation analysis
Marketing goals of TESCO: The organisation wants to achieve success and create more
consumer base towards the company.According to the marketing investigation and marketing
mix a situation analysis describe about the potential consumers and evaluate about the project
growth and help the company to identify their competitors and develop a realistic assessment of
the business. It includes targeting the particular objective in the organisation and analysing the
factors which support the organisation to achieve their goals and objectives in an appropriate
manner.
Marketing goals and objectives of the Sainsbury: the organisation wants to enhance their
productivity so that they can achieve their goals and objectives in an appropriate manner. The
purpose of the marketing mix and situation analysed is to provide an indicator organisation about
the product position and about their organisational strategies in order to overcome the threats and
get more success . there are several means of situation analysis which support the organisation to
identify their four areas which is strength weakness opportunity and threat.
7Ps marketing strategy
7ps’ marketing strategies support the organization to achieve their goals and objective
and provide the customer about the value for money and maintain the quality of the product and
services in the Marketplace. it is the prices of competitive pricing strategy with support the
organization to get more competitive advantages and gain market share for short run only .along
with this the organization TESCO and Sainsbury is using this is strategy in order to enhance
brand awareness and promote their products and services in the Marketplace in order to become
successful and effective in the market
Tactical action plan
Tactical plant support the organization to analyze about that how the organization achieve
their strategic plans . There are several kinds of key elements of practical plans which are

formulated by the Tesco and since reorganization. The organization is concentrating and
focusing on the mission of the company and setting their objectives in order to create objective
and goals. In addition to this the organization assign actions towards their objectives and analyze
their KPI with support employees to know that if they are making progress with their objectives
or not. Along with this the organization is using tools and resources in order to achieve their
goals and objectives . these tools and resources must have access to write tools and resources. In
order to use appropriate resources the employees main meet training in order to help them so that
they can analyze the concept of practical plan. Along with this after using tools and resources the
organization delegate their work to a specific people so that they can achieve positive outcomes
for the company. After this the company allow flexibility because there are always variables
which have potential to slow down their team progress so it is very helpful for the organization
to build progress and in the plan. These are the strategy with support the organization to
implement strategy in an appropriate manner (Soler, and Gemar, 2018).
TESCO management team has devised a strategic strategy that calls for sales reps to improve
sales by 15% in the month.
Tactical strategy:
The manager of the company will begin arriving at work early in the morning. They will assess
employees on a daily basis in order to encourage good sales techniques. The leaders of the
company will keep track of target progress and communicate to sales reps on a weekly basis.
During sluggish periods, The HR team and managers would teach the staff new sales methods.
Measures for monitoring and evaluating progress
In Order to achieve their goals and objectives and monitor the progress of the
organization the organization is following key performance indicator with support the
organization to monitor their performance and measure their performance of the employees. KPI
is the conceptual support the organization to evaluate the success of the company. There are five
types of key performance indicators which is revenue growth revenue for client customer
satisfaction client retention rate and profit margin. The support the organization to identify and
monitor their performance and skaters appropriate evidence of achievement and progress
towards the achieving a desired outcomes

CONCLUSION
From the above mentioned report it has been concluded marketing roles in the support the
organization to achieve their goals and objectives in an appropriate manner. . It is very important
for the marketing department to formulate good connections with each other in the organization
in order to get opportunities.
REFRENCES
Books and Journal
Іванчик, Т.В., 2018. Marketing research in tourism industry (Doctoral dissertation, ВНТУ).
Soler, I.P. and Gemar, G., 2018. Hedonic price models with geographically weighted regression:
An application to hospitality. Journal of Destination Marketing & Management, 9, pp.126-137.
Muscat, A., 2016. The impact of guerrilla marketing on consumer behaviour (Bachelor's thesis,
University of Malta).
Ayuni, R.F., 2020. Bringing Virtual Communities into a Marketing Strategy to Create Purchase
Intentions in the Social Media Era. Journal of Indonesian Economy and Business (JIEB), 35(2),
pp.112-128.
Georgios, T. and Theoharis, D., 2017, June. Application of modern administration and marketing
functions in the dominant Greek companies in food and drink branch. In 5 th International
Conference on Contemporary Marketing Issues ICCMI June 21-23, 2017 Thessaloniki,
Greece (p. 265).