International Marketing Trends and Opportunities

This assignment delves into the influence of worldwide demographic shifts on international marketing strategies. It examines how emerging markets, shifting consumer preferences, and technological advancements create both challenges and opportunities for companies operating globally. The document analyzes the evolving needs and behaviors of consumers, emphasizing the importance of adapting marketing approaches to cater to diverse cultural contexts and economic realities. Additionally, it discusses key trends such as e-commerce growth, sustainability concerns, and the rise of digital marketing channels within the global landscape.

Running head: MARKETING AND ENTREPRENEURSHIP
Marketing and entrepreneurship
Name of the student:
Name of the University:
Author note:

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Table of contents
Activity 1:........................................................................................................................................2
Activity 2.........................................................................................................................................3
Activity 3.........................................................................................................................................4
Activity 4.........................................................................................................................................4
Activity 5.........................................................................................................................................6
References........................................................................................................................................8

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Activity 1:
The Smith family is one such non- profit organization that implements marketing
concept and its exchange taking place is Australia. The organization has efficiency
implemented the marketing concepts in its operations. It is one of the biggest charity clothing
recyclers in Australia with more than 20 retail stores and several clothing bins. The Smith family
had helped Australians with food and clothing facilities during the depression in 1920 and 1930.
It runs a “learning for life program” through which it helps the disadvantaged children of
Australia by providing them financial support for their education ("Australian Children's Charity
| The Smith Family", 2017).
The Smith Family Recycle Operation is a part of Smith family non- profit organization
that involves the recycling division. As the association keeps on delivering reused and new
garments, footwear and adornments, the association uses great marketing and advertising
system that guarantees that these items are moving as they are being created. The profit
they seek is the amount received from the sales of its recycled products. This recycling
activity was begun with the point of making some income stream for social work. A decent
marketing arrangement utilized by the organization guarantees that the association gets a decent
measure of the income, which is utilized that helps the organization in keeping the operational
costs relatively lower. Through marketing system, the group has popularized the
association's products that has brought about huge sales and a high income for the
association that are visible in their financial statements ("Australian Children's Charity | The
Smith Family", 2017).
The website of Billabong offers detailed information regarding the surfing, skating and
skiing industries however, it provides very less information related to its products. Yes, this

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helps Billabong to establish good relationships with its target customers because it provides
one stop solution to the customers who are interested in surfing, skating and skiing. The
customers who are interested in these sports activities can visit the Billabong website in order to
plan the activities and purchase the perfect attire for the event ("Choose Your Experience |
Billabong", 2017).
Activity 2
Nestle announced the launch of “Nescafe Gold Organic” in Australia on May 17, 2017.
The coffee was introduced for the Australians who love organic coffee. The Nescafe Gold
Organic is rich in aroma and has an extra ordinary smooth taste. The coffee is made up of
Arabica coffee beans that have been grown and harvested by certified farmers in the region of
Peru. The coffee beans are grounded and roasted in order to obtain a soluble coffee that has
extraordinary taste and richness. The company has emphasized upon the sourcing of coffee beans
in a sustainable manner and without causing any harm to the environment ("Australia wakes up
to NESCAFÉ Gold Organic coffee", 2017).
The product targets the Australian youth who are health conscious and are aware about
the chemical processes that the conventional coffee passes through. Since, the price of organic
coffee is higher than that of the conventional coffee, the company shall target the people with
higher income. The company mainly targets the coffee lovers and the individuals who love
visiting coffee shops in search of healthy and tasty coffee (Jaffee, 2016).
Yes, I think they will be successful because organic coffee has several health benefits
attached to it. Organic coffee helps in reducing the risks of chronic diseases and helps in in
extending one’s life span. Additionally, organic coffee helps in improving the environment as

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they are grown sustainably. Organic coffee is grown by certified farmers and it is free from
chemical contamination. Another major reason behind the success of Nescafe Gold Organic shall
be the favorable changes in the tastes and preferences of the Australians (Ibanez & Blackman,
2016). The Australians have become more health conscious and aware about the chemical
contaminations in the conventional coffee that shall help the shift of customers from
conventional coffee to organic coffee.
Activity 3
If a company is interested in estimating the distribution of income in Northern Territory
or New Zealand’s North island, it can use either parametric estimation or non- parametric
estimation. The estimation involves identifying the income inequalities and poverty and
comparing between the inequality and poverty in the different areas (Byrne, 2016). Parametric
estimation shall be appropriate as it shall facilitate subsequent inferences regarding the inequality
and poverty measures by combining regional as well as national distribution.
Activity 4
Unilever has efficiently utilized segmented marketing approach in order to marketize
their products. Unilever has divided its products into several categories such as food products,
home and personal care products, soaps and detergents, beverages and ice cream. The company
as efficiently utilized demographic variables such as income, age and gender in order to
marketize its products. The company has analyzed and studied the lifestyle of the customers in
order to satisfy the needs and requirements of the customers. It has divided the market into break
segment, impulse segment and take home segment. The break statement includes products that
act as a snacks during the breaks. The impulse segment includes the products that are purchased

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out of impulse. The take home segment comprises of the essential items that are purchased by a
large number of customers from supermarkets and retail stores ("Unilever global company
website | Unilever Global", 2017).
P&G has designed its marketing strategies according to the product segments. P&G has 5
segments in which it operates. The segments involve home care, baby and family care, beauty
and feminine care, grooming and healthcare. The company targets its customers by using
segment marketing after understanding the needs and preferences of the segmented markets. The
basic effective factor for this organization is that it did the remarkable market division. Market
segmentation a popular promoting procedure that incorporates dividing the clients, who have the
same kind of needs and requirements. At that point, the organization accords these comparable
needs and wants in order to plan the reasonable manufactures for them. The organization not
only gives the diverse products class, but also presents distinctive brands in a similar product
classification ("Home", 2017). For instance, the organization has the home care, baby and family
care, beauty and feminine care, grooming and healthcare section. These portions give the
distinctive capacity to their buyers to fulfill their want. Moreover, the P&G organization did the
separated showcasing in some particular fields. For instance, the P&G organization not just deals
with a few brands in the powder field (Bold, Dash, Tide, etc), yet in addition gives these powders
distinction capacities. A large number of clients purchase the washing powder for cleaning their
garments. Nonetheless, the clients likewise trust that the powders have some particular
capacities. For example, a few clients may buy the powders relying upon their cheap value,
another clients may concentrate on the detergent, cleansing agent or freshness on garments.
PepsiCo utilizes positioning strategies and market segmentation strategies appropriately.
It targets more than one client section in the meantime with various items or administration

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bundles. For instance, Pepsi-Cola has positioned itself as soft drink that tastes great and has an
enjoyably reviving effect. In any case, Pepsi-Cola contains a high measure of sugar and it is not
suitable for clients that are worried about wellbeing ramifications of consuming carbonated soda
drinks. For this particular client section, PepsiCo offers Diet Pepsi that has been positioned as a
soft carbonated drink. Diet Pepsi contains very less amount of sugar contrasted with Pepsi-Cola
and other sodas. It is essential to determine that PepsiCo portfolio contains 22 brands including
Pepsi-Cola, Mountain Dew, Gatorade, Lay's, Tropicana and others. There are a few contrasts
among brands inside PepsiCo portfolio as far as their dietary esteem, valuing, packaging and so
forth and these distinctions affect the position of the brands of PepsiCo ("PepsiCo's Global
Websites", 2017).
According to the market segmentation of the above three companies, Unilever shall hold
the first position, P&G with second rank and PepsiCo with third rank. The companies can further
segment its market based upon the past sales in a particular region so that they can focus upon a
particular product on a particular region and increase their sales. The companies can further
study the needs and preferences of the customers by conducting several surveys and can segment
the market accordingly.
Activity 5
The worldwide demographic trends have largely affected the opportunities for
international marketing. A portion of the demographic trends on the planet today incorporate the
demand patterns, supply patterns, and external variables. These patterns, in one way other
influence the execution of international marketing (Armstrong et al., 2015). In the demand
patterns, there are billions of new buyers surging up each year on the planet, therefore the

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requirement for worldwide products or administrations will emerge. Likewise, there are moving
socioeconomics on the planet, individuals barely remain at a specific area; there is additionally
ascend in digital customers where the world has become global through innovations in
technologies. The modernization and center of trade are extending at a higher speed, and there is
an ascent of the section of significant worth. In the supply pattern, there are more unpredictable
input expenses that are necessary to be considered, and even the shortage of workers in the
developing markets should likewise be considered. At long last, the external variables
incorporate the adjustment in tax administrations and expanding trade protectionism.
Demographic patterns and its powers militate against their support in worldwide business. In
addition, achieving the global world requires solid promoting techniques and some of different
patterns incorporate the snappy improvement of local exchange. The industries that have been
benefitted from the baby boomers include the automobile companies such as Toyota, the food
companies such as Nestle and the communication and technology companies such as Apple.

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References:
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Australia wakes up to NESCAFÉ Gold Organic coffee. (2017). http://www.nestle.com.au.
Retrieved 26 August 2017, from
http://www.nestle.com.au/media/newsandfeatures/australia-wakes-up-to-nescaf
%C3%A9-gold-organic-coffee
Australian Children's Charity | The Smith Family. (2017). Retrieved 26 August 2017, from
https://www.thesmithfamily.com.au/
Byrne, C. L. (2016). Parametric and Non-Parametric Density Estimation: Are They Distinct?.
Choose Your Experience | Billabong. (2017). Billabong. Retrieved 26 August 2017, from
https://au.billabong.com
Fletcher, R., & Crawford, H. (2013). International marketing: an Asia-Pacific perspective.
Pearson Higher Education AU.
Home. (2017). Us.pg.com. Retrieved 26 August 2017, from http://us.pg.com/
http://www.pepsico.com/home/Globalsites

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Ibanez, M., & Blackman, A. (2016). Is eco-certification a win–win for developing country
agriculture? Organic coffee certification in Colombia. World Development, 82, 14-27.
Jaffee, D. (2014). Brewing justice: Fair trade coffee, sustainability, and survival. Univ of
California Press.
Unilever global company website | Unilever Global. (2017). Unilever global company website.
Retrieved 26 August 2017, from https://www.unilever.com/