Marketing Design and Innovation (docx)

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Marketing design and innovation
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Benefits and values derived by customers...................................................................................3Uniqueness of different design elements.....................................................................................5Brand appeal relating to competitors in contemporary markets..................................................7TASK 2............................................................................................................................................8CONCLUSION...............................................................................................................................9REFERENCES..............................................................................................................................112
INTRODUCTIONMarketing is referred to as the act that leads to promotion and sales of products andservices. It covers investigation of the market and advertising. The marketing plays crucial rolefor the organization towards accomplishment of the pre-determined goals with effectiveness. Inthe present era technology industry is evolving greater number of innovations within the market(Doole and Lowe, 2010). In the present report the innovative product that is being taken is AppleiPhone 6. The product have been developed over time and wider product line is being providedto the customers. The present reports involves benefits and value derived by the customers. Inaddition to this it involves the several alterations and development in the shape, color and brandappeal over particular period of time.TASK 1Technology industry is regarded as one of the major sector existing within UK. Thisindustry has major contribution towards the growth and development of nation. Several changesand development have occurred in the industry. In addition to this the alterations are being madewithin the services and products such as iPhone which is provided to the customers. In 2007 thefirst generation of iPhone was released. Moreover the alteration were bought in the existingtechnology and new iPhone models that includes iPhone 6 and iPhone 6 came into emergence inthe market in 2014. Apple's current lines are enhancing significantly as compared to the originalones. As the time passes the products are becoming, bigger, faster and more powerful (Freeman,2005). The features in iPhone 6 are being updated in accordance with the earlier models of thefirms that includes iPhone 4 and iPhone 5. The alteration includes increased in the power ofmemory and change in the display screen with the aim to offer customers with somethinginnovative when making use of product. Assessment has been made by the researcher of the firmthat presents that several changes have emerged in the needs of the markets. With thedetermination of changes in requirements regarding the features of iPhone helps the company indeveloping product accordingly which further leads to increasing its profitability and sales.Benefits and values derived by customersIPhone has become crucial part of the of the people's life in the present era. It has greaterrole in facilitating the individuals towards accomplishment of their needs in an effective way.3
There are several benefits attached with the product such as iPhone 6 as it provides hugeconvenience to the customers. When making decision regarding purchase the customers makeselection of product that can be used with ease. IPhone 6 offers ease to the customers in relationto usability. Such is regarded as the biggest selling point. It can be utilized by people belongingto any age group in an effective manner. It acts as major advantage and further customer can getvalue for the money which is invested by them. Following this, another benefit relating withinnovative products is that it involves app store (Goldstein and et.al., 2002). Apple has biggestapp store. It is effective in providing more than 775000 app and tools to the customers. Itaccomplishes the requirements of the individuals who belongs to different age group. Customersare offered benefit in terms of screen size. The size of the screen are changing to a greater extent.Apple provides popular size which 4. With this clarity is offered in an effective way. Appleresisted towards development of phones that cannot fit into one's pocket (Apple iPhone 4,2015).Such is regarded as greater advantage provided by Apple in terms of offering handy productsthat can be managed effectively with greater resolution. It acts as major attraction for thecustomer towards the product.Next in the series, another advantage of iPhone is related with security. The problemassociated with hackers and security are minimum. This is due to the reason that Apple iPhonedoes not have NFC chips and it has greater role in causing issues related with security. With thepresence of chip immense amount of information can be stolen from the device. Thus absence ofsuch in Apple offers greater security to the customers. This can increase their level of satisfactionas well (Grant, 2013). IPhone has major advantage in terms of durability that provides higherdegree of comfort to the users. The testing of the products is done and it is being accessed thateven in the situation of accident the phone will not break as it is unbreakable. This reflects that itwill last for greater duration of time as compared to phones of other different brands. Suchprovides greater value to the customers as they make investment of huge amount towardspurchasing of Apple's product. In earlier decades the use of phone was just to make calls andtexts. Many individuals use it for the purpose of playing music, games and watching videos(Jordan, 2000). This service is provided when there is presence of massive app store. Iphone 6 ofApple has such facilities and make efforts towards granting new games initially to the users.Along with this it provides wide range of camera, health and fitness app, fun music app and4
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