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Marketing Design and Innovation : assignment

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Added on  2019-12-03

Marketing Design and Innovation : assignment

   Added on 2019-12-03

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Marketing Design and Innovation1
Marketing Design and Innovation : assignment_1
Table of ContentsINTRODUCTION ...............................................................................................................................5TASK 1 ................................................................................................................................................7Benefits and value derived by the customers ..................................................................................7Uniqueness of products design and elements ...............................................................................10Brand Appeal ................................................................................................................................14TASK 2: REFLECTIVE ESSAY .......................................................................................................16CONCLUSION .................................................................................................................................18REFERENCES...................................................................................................................................19APPENDIX .......................................................................................................................................212
Marketing Design and Innovation : assignment_2
Illustration IndexIllustration 1: S curve for Mobile Phones.............................................................................................8Illustration 2: Cell phone life cycle .....................................................................................................9Illustration 3: Shape of Samsung Galaxy S6 Edge ............................................................................11Illustration 4: Samsung Galaxy S6 Edge colours ..............................................................................13Illustration 5: Curving edge of Samsung Galaxy S6 Edge.................................................................14Illustration 6: Samsung Android market share in the world...............................................................15Illustration 7: Adoption curve ............................................................................................................213
Marketing Design and Innovation : assignment_3
Index of TablesTable 1: Comparison between Samsung Galaxy S6 and Apple iPhone 6..........................................104
Marketing Design and Innovation : assignment_4

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