Marketing Design and Innovation : assignment

Added on - 03 Dec 2019

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Marketing Design and Innovation1
Table of ContentsINTRODUCTION...............................................................................................................................5TASK 1................................................................................................................................................7Benefits and value derived by the customers..................................................................................7Uniqueness of products design and elements...............................................................................10Brand Appeal................................................................................................................................14TASK 2: REFLECTIVE ESSAY.......................................................................................................16CONCLUSION.................................................................................................................................18REFERENCES...................................................................................................................................19APPENDIX.......................................................................................................................................212
Illustration IndexIllustration 1: S curve for Mobile Phones.............................................................................................8Illustration 2: Cell phone life cycle.....................................................................................................9Illustration 3: Shape of Samsung Galaxy S6 Edge............................................................................11Illustration 4: Samsung Galaxy S6 Edge colours..............................................................................13Illustration 5: Curving edge of Samsung Galaxy S6 Edge.................................................................14Illustration 6: Samsung Android market share in the world...............................................................15Illustration 7: Adoption curve............................................................................................................213
Index of TablesTable 1: Comparison between Samsung Galaxy S6 and Apple iPhone 6..........................................104
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