Roles and Responsibilities of Marketing in Cadbury

Marketing essential
Cadbury

Table of content
 Introduction
 Roles of marketing
 Responsibilities of marketing
 Interrelation among departments

INTRODUCTION
Marketing can be defined as a function within the organisation which
directly related to promotion of goods and services of the firm for selling
them within the market. It also includes building a relationship between
customer and organisations product so that form can easily sell its product
to the customer for satisfaction of their needs by the use of different
promotional tools (Blythe and Martin, 2019)

Roles and responsibilities of
marketing
Marketing function directly related
to various other functions in the
organisation which increase the
roles and responsibilities of
marketing function towards the
firm because it helps in building
the relationship between customer
and organisation product so that
form can achieve its goals and
objectives in an appropriate way
with a positive mind-set