Roles and Responsibilities of Marketing Function in Tesco plc

Marketing Essentials

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Explain the key roles and responsibilities of the marketing function...................................3
P2. Roles and Responsibilities of marketing related to the organisational context.....................5
TASK 3............................................................................................................................................7
P3. Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives........................................................7
TASK 3..........................................................................................................................................10
P4. Basic marketing plan for NESTLE plc................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is understood as a method in which the organization focuses on the promotion of
its goods and services by its users. The key goal of marketing is to raise income in both regional
and foreign markets by drawing vast amounts of consumers (Purvis, 2016). Tesco plc is the
company of this report. Tesco plc, a multinational UK food company with headquarters in
Welwyn Garden City, Hertfordshire, England, United Kingdom, trades as Tesco. This is the
world's third highest distributor in terms of ruthless sales and the world's fifth largest retailer in
terms of revenues. This task includes both the primary function and obligation in company
organizations in the marketing industry. In addition, it also discusses ways in which marketing is
linked to other business functions within the organization. Furthermore, in order to successfully
implement strategy, the organization must describe the comparison of Cadbury's marketing mix
and its rival company. Besides it, an effective campaign strategy must be introduced to improve
efficiency sufficiently.
TASK 1
P1. Explain the key roles and responsibilities of the marketing function.
Marketing functions entail the various duties of the business enterprise, which are responsible for
the development of the corporation. Market research, financial services, product development,
communication, allocation, planning, promotion, selling and so forth are key duties and functions
in advertising. The marketing function can be identified or described as the position of a business
organisation. It helps to recognize and sourcing highly beneficial products for the market and
then helps to promote them. These processes are crucial in business institutions and require
market analysis, product planning, development process, promotion, sales, finance, customer
service, etc. The fundamental capacity of advertising is to build the gainfulness by expanding the
deals of the organization, along these lines it very well may be accomplished with the
cooperation of the considerable number of branches of the association all the while (Henríquez,
2018). The money division gives suitable spending plan to the promoting office for the arranging
and execution of advertising plan. Creation division speaks with coordination office to satisfy the
interest and flexibly of item and administrations. Human asset strategies are produced by the
market patterns, deals and target shoppers. The marketing functions include strategic planning,

market analysis, supply systems, product innovations, finance teams, distribution networks,
human resources department, etc. These target markets have a distinct role in the company’s
development. Target markets involve the various duties of the business enterprise, which are
responsible for the development of the company. It is seen as an essential part of the business
organization that supports the promotion of business processes and tasks and their products more
effectively. In addition, marketing is used to promote its brand image and value to its customers
on the market that helps to win the rival company's competitive edge on the market. In
connection with Tesco plc, the following is the role of marketing function:
Managing brand: In the future, the company must preserve the identity in order to improve
revenue and productivity. With respect to Tesco plc, its focus is on targeting customers so that
they can supply high quality products to their satisfaction. It helps boost the brand image and the
corporation's credibility in market position before consumers.
Accompanying market research: The marketing feature often has a role to play in performing
consumer research to determine customer desires and wants in the industry (Faßmann and Moss,
2016). With respect to Tesco plc, comments and consumer ratings take advantage of the ability
to make sufficient benefit through the successful usage of capital.
Producing internal communication: Throughout Tesco plc 's sense, they define their sales
goals, pricing and plans for their staff that help meet both the priorities and the results within the
agreed time span and raising the amount of tension and complaints that exist throughout the
company. Tesco plc’s primary goal is to improve a healthy relationship with the employees to
improve motivation and effectiveness over time.
Some of the responsibilities of Tesco plc marketing function are explained below:
Fulfilling customer need: In order to make more and more profit in the future, Tesco plc
concentrates on an efficient Strategy, plan and policy for recognising the need and wish of the
Customer. And questionnaire to make excellent business choices and turn the lead into revenues
Track trend and market competition: In addition, organizations need to be aware of the trend
and the mode of the industry to take the best decision to meet customer requirements and have
also an idea of competitiveness to increase the competitive edge of rival companies in the global
market.