Roles and Responsibilities of Marketing Function

Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................................4
TASK 1..........................................................................................................................................................4
P1. Key roles and responsibilities of marketing function.........................................................................4
P2. Interrelationship of marketing unit with different department of organisations..............................6
TASK 2..........................................................................................................................................................8
P3. Comparison between the marketing mix of two organisations.........................................................9
TASK 3........................................................................................................................................................12
P4. Marketing plan of Cadbury..............................................................................................................12
CONCLUSION.............................................................................................................................................13
REFERENCES..............................................................................................................................................14

INTRODUCTION
Marketing is known as different set of various activities which are helpful in analyzing
delivering of services and products and satisfying demands and needs of customers. The basic
aim of marketing function is to promote services and products in an appropriate manner and
develop good relationship with customers and clients
The following report includes functionalities of marketing function. It discusses about
interrelation between Marketing department with other departments. The company which is
chosen for the for completion of this report is Cadbury. It is a British multinational company
which is owned by mondelez international. Which company was started in Birmingham, England
in the year 1824. in second part of this report includes marketing mix of two companies and a
business plan for Cadbury to expand its market share.
TASK 1
P1. Key roles and responsibilities of marketing function
(Covered in PPt)
P2. Interrelationship of marketing unit with different department of organisations
(Covered in PPt)
TASK 2
P3. Comparison between the marketing mix of two organisations
Marketing mix is known as set of different activities in task which are adopted by an
organisation for the promotion of company. This is also helpful in enhancing the market share.
Marketing mix is known as Foundation model and this is a marketing tool used by many big
organisations for attaining their objectives within the target market. The main objective of
marketing is about formulating Strategies and Advertising services and products in an effective
manner to target potential market and customers. The market planning process suggest cutting
Strategies and tactics that can be implemented for promoting and Advertising products