Marketing Essentials: Strategies, Analysis, and Planning

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT...........................................................................................................................3
TASK2.............................................................................................................................................3
P3 Compare the ways in which different organisation apply marketing mix to the marketing
planning process to achieve business objectives........................................................................3
TASK 3............................................................................................................................................5
P4 Produce and evaluate a basic marketing plan for an organisation.........................................5
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Marketing is considered as the investigation under which by applying various strategies
the value and image of a company is enhanced. Functions of marketing is prepare strategic plans
so that to develop pertaining marketing strategies in order to grow the product and service
offering of the company. The company taken is this report is Nestle which is a global level food
and beverage manufacturer (Chokshi and et. al., 2016). The company is having headquarter in
Switzerland and serves more than 189 countries of the world. This report includes the various
interrelationships and those significance, along with this new products feature and marketing
strategies are involved in marketing plan.
TASK 1
Covered in PPT
TASK2
P3 Compare the ways in which different organisation apply marketing mix to the marketing
planning process to achieve business objectives.
Marketing mix: Marketing mix is a tool under which all the marketing aspects and
variables are taken which are helpful and important in the marketing process. From the type of
product to the appearance of the product or the organisation is included in marketing mix.
Marketing mix involves 7 aspects which are product, price, place, promotion, process, people
and physical evidence.
Overview of 7P's of Nestle and Cadbury:
Marketing mix of Nestle: Marketing mix of Nestle includes all the marketing strategies
related to 7p's which are implemented by them in order to decide pricing and distribution
strategy of their products.
Marketing mix of Cadbury: Marketing mix of Cadbury involves all the strategies which
are required in the process of marketing, that includes 7p's. Marketing mix is helpful for Cadbury
in deciding promotional and process strategy for their products.
Marketing manager of Nestle prepared a chart of all the elements of marketing mix which
involves comparative study of Nestle and Cadbury.
Basis Nestle Unillever

Product It is a Swiss multinational
organisation which deals in
manufacturing and selling of
milk and baby products,
confectionery, ice creams and
so many types of snacks (Sun,
Price and Ding, 2019).
It is British- Dutch
multinational company which
operates in consumer goods
such as food, ice cream,
personal care products and
home care products. Unilever is
a company which is having
diversified production of all the
regular needs of their customer.
Unilever own more than 25
brands which are fulfil daily
requirement of public.
Price The company is keeping two
strategies for pricing. One is
price skimming which is used
for the star products of the
company such as Maggi and
kitkat. And the other strategy
is competitive prices for those
products which are having
high rivals in the market such
as chocolates and cookies
(Fuchs, 2017).
Different strategies are used by
Unilever in order to position
the product in the market,
Market- oriented pricing
strategy is used for consumer
products so as to compete with
rivals. Premium pricing is used
for premium quality products
and for those product which do
not have near competitor in the
market. At last bundled pricing
is used at festive season tenure
under which multiple product
are sold at cheaper rates when
bundled and purchased
together.
Place Nestle operates in all over the
world in 189 countries
The company is operating their
business in 190 countries