Marketing Essentials: Roles, Responsibilities, and Interrelationship

This presentation explores the roles and responsibilities of the marketing function, with a focus on Apple Inc. It discusses the interrelationship between marketing and other functional units within the company. Topics covered include market definition, marketing roles, marketing responsibilities, and the interrelationship between marketing and finance, human resources, operations management, technology, and research and development. The presentation concludes with a summary of key points and a list of references.

Marketing essential

Table of Content
• Introduction
• Explanation of roles and responsibilities of marketing function
• Interrelationship among marketing and other functional units
• Conclusion
• References

Marketing essentials involves techniques of advertising,
publicity and sales. The company selected for this
presentation is Apple Inc. which was founded by Steve
Jobs, Steve Wozniak, and Ronald Wayne in year 1976.
The company deals in both products and service sector.
The products in which company mainly deals in are
iPhones, iPads, Apple watch, Apple TV, macOS, IOS and
many more.
Introduction

Organizational overview: Apple Inc. is one of the top leading companies all across world
which majorly deals in manufacturing and sale of electronics, computer software's and
some online services. The company was founded by Steve Jobs with Steve Wozniak, and
Ronald Wayne which is originated in California USA.
Explanation of roles and responsibilities of
marketing function

• Market: A place where buyers and sellers are allowed to gather information and lets each
other carry out exchange of various products and services. In short the place were trade of
goods and services is done is know as market. Apple Inc. well known as an oligopoly and
monopolistic competition as there are large number of competitors in market.
• Marketing: It is a two way process between a marketer and a consumer were the
marketer focuses on providing right product or service to right person who has a need for
that product.
Continue….

Roles of marketing:
• Defines and Manages the brand
• Produces internal communicates
• Produces marketing and promotional materials
• Monitors and manages social media
• Retains customer
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Responsibilities of marketing:
• Track the trends and competition
• Work on brand values
• Plan for innovative products
• Manage marketing budgets
• Define proper strategic plans
Continue….

Marketing function is a role which helps company identify the potential products for market and
promotes them to differentiate them form the similar products in market. Marketing function within
a large business organisation involves market research activities, producing marketing plans,
product development strategies as well as overseeing the advertisement, promotional activities and
distribution channels for sale of products.
Interrelationship among marketing and other
functional units

To do these tasks effectively marketing function has to coordinate with other functions of
company. So, the following is interrelation of marketing function of Apple Inc. with its
other functions in company.
• Marketing and finance function
• Marketing and human resource function
• Marketing and operations management
Continue….

• Marketing- Technologies department
• Marketing-Research and development department
CONTINUE…..

From this presentation we conclude that market is the place were buyer and sellers can
exchange goods and services in exchange of money. To make this happen marketing
function of a company as to fulfil some roles and responsibilities which helps company to
grow in market. Marketing function also inter-relates with the other functions such as
finance, operations management and human resource function to create a smooth flow of
work in a company.
Conclusion

• Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
• Charlesworth, A., 2020. Absolute Essentials of Digital Marketing. Routledge.
• Cooper, C., 2016. Essentials of tourism. Pearson.
• Perreault, W.D., 2018. Essentials of marketing. New York: Mc Graw Hill.
References

Thank you