Marketing Essentials: Roles and Responsibilities, Marketing Mix Comparison, Basic Marketing Plan

MARKETING ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Key roles and responsibilities of marketing function.............................................................3
P2 Key roles and responsibilities of marketing function in an organisation...............................5
LO 2.................................................................................................................................................7
P 3 Comparison of ways in which different organisations (Apple and Google) apply the
marketing mix to the marketing planning process to achieve business objectives......................7
LO 3.................................................................................................................................................9
P 4 produce a basic marketing plan for.......................................................................................9
RECOMMENDATION.................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1
Online:.........................................................................................................................................1

INTRODUCTION
In every organization marketing play important role. Marketing considers different
factors such as advertising, publicity, promotion and different sales techniques. It plays vital role
in company and its profit-loss and sales all are depend on marketing. It assists firm to attract
customers and sales their products and rise profit. This report will help to understand Apple
marketing essentials. Apple is a computer manufacturer company which specially designed to
manufacturer personal computers, smart phones, computer software etc. This report will explain
the key roles and responsibilities of marketing functions (Paurva, 2019). This report also analysis
the various features and functions that are associated with Apple company and it also analysis
the significance if interrelationship between marketing and other department. Comparison with
regards to various organizations is carried with the help marketing mix with a marketing plan for
Apple organization.
LO1
P1 Key roles and responsibilities of marketing
About the company:
Apple company is regarded as a world's best company and it deals with majorly manufacturing
and selling consumer electronic computer software and other online services which made it a
globally renowned company with its quality products that is originated in California USA. The
founders of the company are Steve Jobs with Steve Wozniak and Ronald Wayne. Initially the
company started as a manufacturer of personal computer and now it has extended into all the
possible factors with its wide range of products that are being introduced into the market. Amidst
of all other phone manufacturers the company Apple is considered to be one of the largest
manufacturers of mobiles. In terms of revenue generation Apple company is regarded as the
world's largest IT company. The company is set to operate in 500 retail stores all over the world
which employs around 120000 people globally.
Current trend in marketing:
There are different Trends that occur around the organisations in different factors.
Internet marketing: The digital marketing used internet as the major tool which plays a crucial
role in marketing the products of many branded companies and multinational agencies. Apple
company uses digital marketing through the website marketing where the products are being

displayed in the company's website and on the social media where the advertisement of the
newly released product are depicted.
Brand:
Apple company is known for its quality. The company never failed to deliver the products which
are of major quality and concern. The pricing strategy that is employed by the company is the
premium pricing policy which will speak of the brand (Dewi and et.al, 2019). In the coming
years for over a long run there will not be a decrease or decline in the graph of the performance
that the company is undergoing.
Content marketing: there is a long-term scope in the aspect of content marketing. One of the
major forms of attracting customers is through the content marketing technique. The content
marketing technique will drive the customers through the explanation that is provided upon the
products that are depicted in the brochure on the websites.
The buying and selling processes that are associated with the goods with the aim of satisfying the
needs of the customer and the consumer is called marketing. Marketing plays a crucial role in
every organisation right from transportation of goods till storage and then collecting market
information and later on striving to take them to the customers. The function of marketing is
nothing but to identify the requirements of the consumers and then providing the consumers with
the anticipated goods which will result in profits. The key roles and responsibilities of marketing
functions are as follows:
Identifying the requirements of customers:
Every marketing initiative start with identification of the needs of consumers which plays a
major role in providing the goods that are essential to satisfy their needs. With identification
comes the provision. The process of identification is related with observing the needs wants
attitude and habits of the customer.
Anticipating customer requirements:
With anticipation of customer requirements, the organisation can take the initiation with first
mover advantage and can help the company to develop strategies in order to meet the demands
and needs of consumers.
Satisfying customer needs: