P1. Roles and responsibilities of the marketing functions
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Added on 2021-02-20
P1. Roles and responsibilities of the marketing functions
Added on 2021-02-20
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MarketingEssential
Table of Contents.........................................................................................................................................................3INTRODUCTION .........................................................................................................................4TASK 1............................................................................................................................................4P1. Roles and responsibilities of the marketing functions..........................................................4P2. Roles and responsibilities of marketing which are interrelate with other functional units...6TASK 2............................................................................................................................................7P3.Comparison of the ways in which different organisation apply marketing mix to attainbusiness aims and objectives ......................................................................................................7TASK 3..........................................................................................................................................11P4. Formulation and evaluation of a basic marketing plan.......................................................11CONCLUSION .............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTION Marketing refers to the accumulation of activities undertaken by the company in order topromote and increase buying and selling of their products or service. This function help inconducting various activities like promoting the business, reach targeted audience, enhance salesperformance and more. Basically, it plays an important role of conducting market research toidentify changing trends in the market and providing goods accordingly to the customers so as tomeet their satisfaction level and requirements and attains the business objectives in an effectivemanner. Chosen organisation for the assignment is Amazon, which is an American MultinationalTechnology firm and offer the branded products through online (Babin and Zikmund, 2015). Thereport will throw lights on marketing function, its roles and responsibilities as well as itsinterrelationships with different functions. It also compares the ways in which the organisationsapply marketing mix in order to attain the business objectives. Furthermore, it also develops andevaluates a basic marketing plan for the organisation. TASK 1P1Marketing function within Amazon plays an important role in analysing customerdemands and services and thereby providing them products and services accordingly so as tomeet their requirements and satisfaction level. Moreover, it also performs the function ofpromoting and creating awareness about its products and services so as to attract and influencethe customers to purchase the product (Wilson, McCabe and Smith, 2018). In the competitivemarketing environment, it is necessary for the business to develop and implement propermarketing strategies so as to maintain its sustainability, whereas there are some specific roles andresponsibilities of marketing function within Amazon which are discussed as follows- Roles of Marketing Function /Department Conducts Market Research- Marketing function plays an important role of conductingmarket research so as to identify customer needs and wants and also analyse the changingtrend in the market so as to provide products and service accordingly and gainscompetitive advantage in the market place (Baker and Magnini, 2016). Manager atAmazon conducts the market research of analysing the level of competition and the4
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