Marketing Essential Assignment - Amazon
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Added on 2021-02-21
Marketing Essential Assignment - Amazon
Added on 2021-02-21
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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of the marketing functions..........................................................1P2. Roles and responsibilities of marketing which are interrelate with other functional units...3TASK 2............................................................................................................................................4P3. Marketing mix to the marketing planning process to attain business aims..........................4TASK 3............................................................................................................................................8P4. Formulation and evaluation of a basic marketing plan.........................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing refers to a process of buying or selling goods and services of a firm that areproduce by it to provide satisfaction to the needs and demands of its target audience so that thecompany can earn profit. Marketing essential refers to an inbound digital marketing & sales firmwhich make partnership with businesses who are develop minded (Babin and Zikmund, 2015). Itis beneficial for a company to make the online presence, branding and promoting product andservices to attract customers. This assignment is related to Amazon which is an Americanmulti8national technology firm based in Seattle, Washington. This firm was founded in 1994 byJeff Bezos and this organisation make concentration on e-commerce, cloud computing, digitalstreaming and artificial intelligence. This report will discussed about the key roles andresponsibilities of the marketing function and interrelation of them with other functional units ofa firm. Further will defined about the model of marketing mix and formulation of a marketingplan fro a company. TASK 1P1. Roles and responsibilities of the marketing functionsIn each business organisation, marketing is an important and essential function whichhelp the management for the company for the proper running of the business of it. This functionhelp in creating awareness about the products and services to the customers with the help ofpromotional and advertising channels like internet, radio, news paper, social media and variousothers. Every firm set organisational goals and objectives so that they can earn profit andestablish a strong brand image at market place. No firm can increase sales and enhanceproductivity without the help of this function. At present time, there are high competition in themarket so it is required for each and every business that they should develop and formulateeffective and appropriate marketing strategies which can be beneficial for the company to takecompetitive advantages from market. In each organisation, the management of the firm domarketing analysis to identify the needs and demands of the customers so that they can producesgoods and services according to them and fulfil their desires (Baker and Magnini, 2016). InAmazon, the marketing department of the company play and essential and effective role andhave several responsibilities regarding the company which are mediation as following: Roles of marketing department1
Marketing department play a crucial role in advertising the business and mission of thefirm. The role of this department are as following:Collecting and monitoring market information- In Amazon, marketing department playan import role to gather information from the market related to the demands of the products. Forthis, they organise and conduct marketing research so that they can collect information about thetaste and preferences of the customers and they can offer products according to them (Baker andSaren, 2016). With the help of feedbacks and review sites, they collect and determine marketinformation and about the consumer's wants. Manage the brand image- Marketing department help in managing brand image. InAmazon, the marketing department manage the brand image and reputation of the firm byproducing quality products and services as per the needs of the audience. This help in managingthe brand image of the company to manufacture products by using good quality raw material. Managing social media- marketing help in the management of social media that how themanagement should use and implement this tool of promotion to provide information about theproducts an services. In Amazon, the marketing department play an crucial role to manage thesocial media so that the customer can get right information. When the firm sited in the media themarketing department often acts as spoken person for the company or leads executives in how torespond media queries.Responsibilities of marketing departmentSetting marketing strategy- The member of marketing department are responsible for theformulation of the marketing strategies. In Amazon, the marketing department is responsible fordevelopment of the marketing strategies like promotional strategies, marketing strategies andothers. The strategy may be beneficial to increase the share in a particular market industry. Forexample, to enter in a new market or to open a new channel of distribution such as online modeand internet. Then, it is the responsibility of the marketing department that they formulatestrategies in this context.Overseeing outside vendors and agencies- Marketing department is responsible frochoosing and managing the agencies and vendors who provide material for the production of thegoods an services (Bastable, 2016). In Amazon, the marketing department responsible for theselection of these agencies like print vendors, web providers and others who are help in theproper running of the all activities of the marketing. 2
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