Marketing Essentials - Amazon Assignment Sample
17 Pages4767 Words55 Views
Added on 2021-02-20
Marketing Essentials - Amazon Assignment Sample
Added on 2021-02-20
ShareRelated Documents
Marketing Essentials
INTRODUCTIONMarketing consider as an action that undertake by company to promote goods thatcontribute in enhancing overall sales of the company. It also includes different activities likeadvertising, selling or delivering quality products to satisfy customers needs. Mainly, marketingplay a vital part in evaluating the market research with the aim of evaluating customers wants(Ali and et. al., 2014). By this, company can easily attain higher satisfaction this contribute inmaking brand image famous. Current report is based on Amazon, is famous AmericanMultinational technology company which provide services of cloud computing, e-commerce,artificial intelligence to customers. Report will highlighting on roles and responsibilities ofmarketing function along with its interrelation within another function of business. It alsoincludes marketing mix that apply by organization to attain organizational objectives. At last,evaluate a basic marketing plan for business is also mentioned that support in rising performanceof the company.Task 1P1 Key roles and responsibilities of marketing functionMarketing is consider as an vital part which includes in organization to evaluate as wellas identify the products for market place. Mainly it starts form identifying customers demandand end with satisfying their demand. It lend in rising sales of the organization that support inincreasing larger market share from its competitors. In Amazon, marketing function is crucialwhich aid in evaluating customers demand and provide them services accordingly. Along withthis, it also consider as a function that help in promoting or creating awareness in customersabout company products and services. For accomplishing competitive advantage, it is crucial forfirm to effectively implement marketing strategies to maintain their sustainability for longerperiod of time (Bačík, Štefko and Gburová, 2014). In this regards, some key roles andresponsibilities of marketing function in Amazon:Roles of marketing function within Amazon:Carry out customers and market research: The primary use of marketing function ofAmazon is to tackle an effective marketing research which help in identifying customersdemand, target market. It also help business organization to analysis the actualrequirements of services in market place (Baker and Magnini, 2016). In this, manager of1
Amazon is responsible for analysing competition level and customers demand at marketplace.Monitoring and managing social media: It is also an effectual marketing function inmanager gather actual information towards the market and customers as well by usingdifferent social media tools like Facebook, Instagram and many more (The Role of aMarketing Department,2019). These are support in increase awareness of customersabout the Amazon products. It increase customers base at market place through whichfirm can easily attain competitive edge. Producing marketing and promotional activities: It is crucial for marketing department ofAmazon to create marketing activities that may support in promoting its products andservices and market place. This may influence customers buy it products as per theirrequirements. Along with this, manager of Amazon also define as well as promote theircore products in competitive market to capture customers attention. For attaining success,company needs to up-to- date all the products and services that are easily invitecustomers to consume it. It help in raise the profitability and also create positive brandimage. Responsibilities of marketing department in Amazon:Setting marketing strategy: It is essential duty of marketing department of Amazon is toeffectively formulate marketing strategy to attain entire market goals and objectives instipulate time frame. For this, Amazon set the strategy in context of promoting theirgrowth at wider level so it can easily maximize their profitability level at competitive(Baker and Saren, 2016). Further, it is also important for marketing department to make aclear strategy that support in attaining their target is effective manner. Organize seminars and Events: In business organisation, marketing department is highlyresponsible for organize events, seminars, sales conferences and many more to provideall the necessary information to large number of customers. In context of Amazon,manager of marketing department promote external events to customers so that theyeasily consume its products and satisfy their needs (Blythe and Martin, 2019). By thiscompany may improve their sales and also increase their competitive edge at market ascompare to its competitors. 2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Roles and Responsibilities of Marketing Functionlg...
|10
|2484
|98
Roles and Responsibilities of Marketing Function in H&Mlg...
|15
|3881
|53
Essentials of Marketing for Business Organizationlg...
|16
|4489
|377
Roles and Responsibilities of Marketing Function in ZARAlg...
|14
|3924
|54
Marketing Essentials - Zara Plclg...
|12
|3761
|22
Marketing Essentials Assignment (ALDI)lg...
|15
|4974
|55