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The role and responsibilities of marketing in organisations

   

Added on  2020-06-06

19 Pages5430 Words31 Views
MARKETINGESSENTIAL
The role and responsibilities of marketing in organisations_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1 Key roles and responsibilities of the marketing function in an organisation.........................1M1 ..............................................................................................................................................3P2 Explain how roles and responsibilities of marketing relate to the wider enterprises ..........4M2 ..........................................................................................................................................5D1 ..............................................................................................................................................6TASK2.............................................................................................................................................6P3 Comparison of marketing mix of two different organisation................................................6M3.............................................................................................................................................11TASK3...........................................................................................................................................11P4 Marketing plan of Cadbury..................................................................................................11M4.............................................................................................................................................14D2..............................................................................................................................................15CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
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INTRODUCTIONMarketing mean producing, promoting and delivering product and services to clients andbusiness. It is a activity set of process for developing, exchanges offers, communicating, anddeliver that value for consumer's, partners and whole society. It is important section of allbusiness activities in order to achieve goals and objectives in given time frame. Marketingessential is include seven P's like product, price, place, promotion, people, physical evidence,process. These all element is a mandatory part of whole marketing activities. In this assignmentCadbury are used to analyse impact of marketing essential on firm performance as well assustainability. It is a British international confectionery firm which are owned by MondelezInternational since 2010. They operated their operation in around 50 countries in the world.Cadbury was established in the year of 1824 (Babin and Zikmund, 2015). Total numberemployees 71,657 approx. In this report covers role and responsibilities of marketing functionrelated big organisation context. It covers basic marketing plan and compare various differentways implementation of marketing mix in order to achieve goals and objectives in given timeframe. TASK1P1 Key roles and responsibilities of the marketing function in an organisationMarketing department of an organisation play a important role for promoting andadvertisement goods and services in order to enhance sales. Through this activities, firm are ableto gain high profitability and market share. Marketing manager develop plan and strategies thathelps to reduce barriers which are face by an organisation while attaining mission and goals.Management of the firms are able to develop quality of product and services which help to gaincompetitive advantages at market place. Thus improve customer's satisfaction in long period oftime (Baker, 2014). By this, company are able to build strong positive brand image in consumer'sminds that provide high brand value at market place. Some important role and responsibilities ofmarketing are mention as follows:Product: Product is a anything that can full fill customer's needs and wants effectively.Company has offer product at market place to clients, its also called merchandise. Firstly, firmconducting research in order to know consumer demand and accordingly develop product andservices to full fill their demand in an effective manner. Product may be tangible and intangible1
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in nature. Those product that are tangible is called goods and those that are not tangible in natureis called services. Both type product is interrelated with each others. Cadbury offers variousgoods to their clients in order to gain high profits. They continuously improve product thatincrease customer's satisfaction. By this, Cadbury are able to enhance their brand image atmarket. Industries competition: Company face competition with their competitors. So that, it isvery important for an organisation to know about their competitors strategies. Which help tocomplete with them at market place (Chinn, 2017). Most of the enterprise use productdifferentiation strategies in order to gain competitive advantage in industry. Customer's requirement: It is very important for company to analyse customer'spreferences and perception and accordingly develop goods. That help to gain high clientssatisfaction which help to build positive brand image in buyers mind. Price: It is a very critical factor of marketing. Determination of pricing of product andservices is a very difficult task for an organisation. This is a important factor which providecompetitive advantage at industry. Cadbury use low pricing strategies as compare to theircompetitors in order to gain high market share. They have variety of product for sale. So that,they fix goods price accordingly to demand of that product at market. Cadbury analysecustomer's needs and want and then they develop pricing strategies in order to gain highcustomer's satisfaction. They compare price with quantity and then fix price of any product andservices. Company has run their business activities around 50 countries, so that accordingly toarea or location pricing, quality and quantity can change. Competitive environment: For very market competitive environment is compulsory inorder to create fair trade practices. Customers enjoy quality of product and services whenindustries have highly competitive in nature. Cadbury is also run their business in highlycompetitive market place (Desai, 2013). In order to gain sustainability at market place in thissituations, management want to develop strategies and plan to sell goods. Assistance in distribution system: Manufacturing can be done on that location wheremanufacturing process should be cheep. Then, firms distribute goods in various differentlocation. Cadbury used effective distribution system in order to increase reachability. Selling: Management of an organisation has develop strategies and plan in order to sellproduct and services in different location. In firm selling is a single activity which generate2
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