Marketing Essentials Report Cadbury

Added on - 21 Jul 2020

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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1 Role and responsibilities of marketing function............................................................1P2 How role and responsibilities of marketing relate to big organisation context.................4TASK2.............................................................................................................................................6P3 Compare the way in which different firms may apply marketing mix.............................6TASK3...........................................................................................................................................11P4 Marketing Plan...............................................................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONMarketing mean promoting, creating and delivering product and services to clients inorder to increase sales and profitability. It is a set of activities or process for exchanging offersvalue with customers and society at large. Management of an organisation has develop strategiesand plan to manage all business activities in an effective manner. It is human resource manager'sresponsibility to conduct research at market place which will help in gaining information aboutcustomers preferences, attitude, learning style, perception, motivation factors and many more.Through marketing activities, firm are able to establish positive brand image in consumer's mindwhich help to gain high market share. In this assignment, Cadbury is selected to analysemarketing impact on firms profitability(Forrester, 2010). It is a British international companythat provider their services in around 50 countries with almost 71,657 employees. Cadbury wasestablished by John Cadbury in year 1824. It is third biggest confectionery manufacturers in UK.This report covers role and responsibilities of marketing function and includes marketing mix aswell. It also covers marketing plan in order to all business aim and objectives.TASK1P1 Role and responsibilities of marketing functionMarketing is an action of promoting and selling products and services at market place. Itis a study of market and customer's preference accordingly develop goods. It is a social andmanagerial process.Concept of marketing:Marketing is consider as an important concept which start with needs, wants and demandof the customers. In addition of this, it is also an important aspect for business organization toanalyse customers needs and wants to provide them better satisfaction. This will increase theprofitability level of the company at market place. As it includes various concept and current andfire trends such as:The marketing concept: It is one of the important concept in which company needs toanalyse the customers needs and wants with the purpose of providing them bettersatisfaction. With the help of this Cadbury can easily increase their overall profitability atmarketplace.1
The Production concept: It is also an fundamental marketing concept which relate withquality of the products. For inviting large number of customers, Cadbury needs to servequality products to its customers at cheap price. In this company manufacture qualitygoods as per customers needs and wants. This will contribute in attaining higherprofitability level.The product concept: It stated that customers are always influences with high quality andinnovative products. Thus, it is important for Cadbury to make chances within theirproduction activities with the aim of producing high quality products and services to itstargeted customers.The selling concept: It is relate with promotion and sales as well. In this context,company needs to promote their services with the purpose of enhancing overall sales ofthe company at market place. Along with this, Cadbury also evaluate customers needsand wants before selling desired products as per customers needs and wants.The societal marketing concept: Under this, Cadbury evaluate customers needs and wantsto to deliver them quality products. With the help of this, company easily attainingcompetitive advantage from its rivalsNature of marketingcan be define as achievement of corporate goals through exceedingand meeting clients demands better then their competitors. Marketing manager develop plansrelated to promotion, advertisement, sales, distribution channel and market research in order togain higher profitability. By effective marketing plan, firm are able to sustain in market longperiod of time(Durand and Barlow, 2012). Management of an organisation has to manage allbusiness activities in an effective manner. Marketing department of the Cadbury play vital role inpromotion of product and services for achieve mission and objectives of an organisation. Theyare coordinating, managing and producing all material representing business.The marketing process:Marketing process is one of the important aspect for business organization which help inanalysing opportunities in market place. In this company also select their target markets forattaining success. Mainly it includes situational analysis, formulation of strategy, marketing mixdecision and control as well. All these are help in meeting customers needs and wants and at thesame time also attain their satisfaction.Role of Marketing :2
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