Assignment on Marketing Mix and Its Objectives

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Responsibilities and role of marketing function....................................................................3
M1 Duties of marketing management.........................................................................................5
P2 Roles and responsibilities in context of organisation............................................................5
M2 Significance of interrelation between marketing and other functional unit.........................7
D1 Key element of marketing function ....................................................................................7
TASK2.............................................................................................................................................8
P3 Comparison of marketing mix applied by different companies.............................................8
M3 Evaluate different tactics chosen by CADBURY in order to achieve business objectives 10
TASK3...........................................................................................................................................10
P4 Marketing plan for CADBURY...........................................................................................10
D2 Design marketing plan with the use of 7Ps.........................................................................16
CONCLUSION..............................................................................................................................17
REFRENCES.................................................................................................................................18

INTRODUCTION
Marketing is a study of exchange relation between company and customers. Marketing is
a process to offer goods and services for full fill consumes needs and demand. Through this
activities, management of an organisation has improve customer's satisfaction and overall
profitability. It is a set of operation those are interconnected and interdependent with other
business activities, with the aim of achieving customer satisfaction and interest. CADBURY is a
British international confectionery firm wholly owned by Mondelez Internation since 2010.
CADBURY is a world second largest confectionery brand. Their headquarter is located in
London, UK. They have large product line thus include Dairy milk, crème egg, roses box,
chocolates and many more. It run their business operations in 50 countries. Cadbury are
introduce by John CADBURY in 1824. This report shows about role and responsibilities of
marketing function with in an organisation. This assignment cover about marketing mix and their
objectives in order to achieve profitability in long period of time. Produce basic marketing plan
which provide necessary information related to company promotion and advertisement
activities(Baker and Magnini ,2016).
P1 Responsibilities and role of marketing function
Marketing: It is a management activities which create positive image of brand at market
place in order to satisfy customer's demand and maintain long term connection with them. It is a
very important tool to run whole business activities in an effective manner. Management of an
organisation develop marketing strategies in order to achieve goals and objectives. It is used by
every company for introducing goods with their customers.
Concept of marketing: It is a effective action through which company has generate
value for their customers and develop strong relationship with them. Through this, manage
motive their employees for full filling needs and requirement of all clients effectively. Some
important concept of marketing are describe below:

(Source: Marketing mix, 2017)
Product: Product is a items which produce by company to full fill customers needs.
Company offer features,quality, performance etc. to customer in order to satisfaction their
needs. Cadbury have large product line and brand, so that they provide lot of option to their
customers to take purchase decision effectively.
Price: Customers are always price sensitive in nature. It is a very important for an
organisation to fix accurate pricing of their product and services as per customer's needs and
market demand. Cadbury used low cost marketing strategy to gain high marketing share and
large number of customer. Thus create strong brand at market.
Place: Place mean where buyer are look of company product and services. It may be
store, supermarket, boutique, online and many more. Sales are done through direct or via a
catalogues. Cadbury is a international company which sale their product around 50 countries.
Promotion: It is a activities by which company spread their message across target
customer and market. Through this, company provide necessary information about their product
Illustration 1: Marketing concept