Roles and Responsibilities of Marketing in the Context of the Marketing Environment

UNIT 2
MARKETING
ESSENTIALS
SECTION 1
TASK 1

Table of Content
■ Introduction
■ Roles and responsibilities of marketing functions
■ Analyse the roles and responsibilities of marketing in the context of the marketing environment
■ Roles and responsibilities of marketing relate to the wider organisational context
■ Significance of interrelationships between marketing and other functional units of the organization
■ Conclusion
■ References

Introduction
■ Marketing can be defined as the activities a company does to promote
product and services by explaining their benefits and specialties for the
purpose of buying and selling. Marketing involves advertising, selling
and delivering goods to the customers.

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Introduce the concept of marketing with current and future
trends
Current trends of marketing
■ Personalisation
■ Social media stories
Future trends of marketing
■ Website security
■ More accurate metrics