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Marketing Essentials Assignment of McDonald

   

Added on  2020-09-08

18 Pages5237 Words36 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1. Crucial roles and responsibilities of the marketing process.............................................1P2. Internal relation of marketing with different departments existing in the firm................5TASK 2............................................................................................................................................7P3. Comparison of the marketing mix elements....................................................................7TASK 3..........................................................................................................................................12P4. Marketing Plan for McDonald.......................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONIn the era where there is cut through competition between the companies who are offeringthe similar product there are some of the activities which needs to be performed for itspromotion. In the business environment there is increase in the business operations but most ofthem does not get success and the reason behind this is that they does not exercise propermarketing. It is an activity through which organisations reach to their potential customers andask them to buy their products because they are offering some unique, classy and creative (Baker and Saren, 2016). There exists lots of brand but people also know those who has somepresence in the advertising world. Marketing is all about promotion and selling of the goods &service through marketing strategies. There might be difference in the marketing strategies ofevery firms because they have their own way of doing work. With the marketing they try toconserve those resource which are available to them make sure that they use it at the times ofcrisis. All this report will be consisting the important facts about the marketing essentials andwhat are the factors which has to be focused on. For this scenario of McDonald will be taken intothe taken. TASK 1 P1. Crucial roles and responsibilities of the marketing process.The concept of the companies moves to the customers through the process of marketing.In general terms it is the deep analysis of the management of exchanging relationships.Marketing operations deals with the developing, communicating, delivering and exchangingproducts which has some value for the people who are buying it, business partners and etc. Thisanalysed in the bigger concept the society comes into the factor. With the marketing functionsfirms wants to convince the targeted audiences that their products is creative and different fromother products. They will satisfy their customers and will ask them to buy it because if they do sothey will be benefited from this (Brady, 2014). In this era where competition has been increasedand a single product is sold by many companies. The biggest task here is that how to makepeople know that there is a particular brand which exists in the market and has certain benefitsattached to it. For this marketing is an activity which will assist them in reaching to theindividuals which are to be converted into buyer. Marketing is all about the promotion andawareness about the certain brand. Firms allocate lots of budget for the marketing campaign1

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