Marketing Essential Assignment - Cadbury
Added on 2021-01-01
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Marketingessential
Table of ContentsINTRODUCTION...........................................................................................................................1Activity 1 ........................................................................................................................................1Roles and responsibilities of marketing function .......................................................................1Relate to the wider organisation context roles and responsibilities:...........................................3Roles and responsibility of market in context of marketing environment: ...............................5Inter relationship with market and other function of organization:............................................5Analysis and evaluation of key elements of marketing function and relationship withorganization: unit:.......................................................................................................................6Other functional unit of CADBURY:.........................................................................................7Activity 2.........................................................................................................................................8Marketing Mix............................................................................................................................8Comparison Of Organisations Through Their Marketing Mix ..................................................9Produce & Evaluate Basic Marketing Plan For Organisation...................................................12CONCLUSION..............................................................................................................................17REFERENCES................................................................................................................................1.........................................................................................................................................................2
INTRODUCTIONMarketing is define as promoting and selling product and services in market. This includemarketing research,advertisement and understanding demand of a product in market. This isimportant for creating awareness in the mind of customer about organizations product andservices. In business, this is important for developing programme to attain and retain its customerin market. This is the process of designing plan ,price, promotion and distribution for productand services. It is important for creating demand for good and services in the market. This isdescribe as focal point of every business because its help to generate the demand for product inmarket(Larson and Draper, 2015).CADBURY is the second largest confectionery brand in the world this known andfamous for roses selection box and dairy milk chocolate. This company is owned by Mondlezinternational. This British multinational confectionery company is based in uxbridge of Londonin the united kingdom. This company operates in 50 countries all over the world. CADBURYwas started by John Cadbury. This report cover roles and responsibilities of marketing functionand relate this to organizational context and in context of marketing environment. Analysisinterrelationship between marketing and other function. Analysis and evaluation of key elementsand relationship with other functional unit of organization. Comparison of organization whichapply marketing mix to marketing planning process for achieving objectives strategies apply byCADBURY. Describe 7Ps in order to achieve organizations objective(Malhotra, 2015).Activity 1 Roles and responsibilities of marketing function Marketing function play a very important role in promoting the business and mission ofan organization. This department has the responsibilities of growing revenue increase marketsale and market share and contributing in organizations growth and profitability(Morgan, 2016)Roles and responsibilities of marketing function is explain below:Roles of marketing function: conducting customer and market research: it is very necessary to research about themarket and customer for defining target market and opportunities. Organisation analysisthe market and do research about the market after that sell its product according to1
customer in market . This help in understand that how CADBURY product detected byits customer(Mueller and et. al., 2015).Producing marketing and promotional material: Role of marketing function is tocreate the material that describe and promote core product. Organization should createthe material that is promote the product of organisation .Defining and managing brand: This is about defining your product or brand in front ofyour customer. This describe as introduction of product , what you stand for andinformation about product. CADBURY provide all the information to its customer incontext of its brand.Monitoring and managing social media: In this marketing contribute to maintain itssocial media pages that what review given by the customer. Social medial play vital rolein marketing with this product of CADBURY get promoted and this create awareness inthe mind of the customer. In this organisation carefully watches that what is posted aboutcompanies product and than evaluate changes. Developing market strategy : it is important for marketing function to develop effectivestrategy which help organization for increases its sales and its market share. Strategies isdefine as outline which help in to promote the product to its target market. CADBURYshould develop effective strategy which help in to create competition in market andincrease its sales.Meet customer need and wants: Role to identify demand of the product in the marketand what there need and want. CADBURY can influence want by cultural and individualpersonalities. Need of customer can be satisfied by the exchange process. CADBURYidentify need and want of the customer and after that set strategy accordingly.Responsibilities of marketing function :Market research: marketing have responsibility for conducting market research which isbased on product of the company. Research help CADBURY to understand its customerand its market. Market research include information of market, segmentation and markettrend. Market information includes study of product, supply and demand of product inmarket. Market segmentation define divided customer according to there taste andinterest. Market trend involve movement of market according to time. With researchCADBURY can easily collect the information of market and consumer.2
Branding of product: marketing function are responsible for branding of product.Branding id define as identity of a product its includes names, signs ,symbols or slogan.Customer are associate with CADBURY brand with its its name and with its sign.Branding of product should creative and innovative so that customer get attracted towardthe produce(Ottman, 2017) Sales : marketing function are responsible for generating the sales of the product. Salesis a complex process in which seeking out the potential of customer for this offeringthem product and persuade to make purchase or invest. For increasing sales ofCADBURY attract customer towards product and target potential customer in the market.Public relation : this is define as public image of product which is shown by thecompany. CADBURY might do this by writing and presenting marketing materials atconferences and overseeing social media marketing campaigns. Representative ofmarketing also analysis which characteristics of his product might request to particulardemographic group. Then confirm that those group are aware of the products benefits it isnecessary for customer to know the benefit.Marketing material: this help to write and design brochure of company , technicalpaper and newsletters. All this help CADBURY to include information about product. Allpromotional item reflect the image of product. Highlights aspects which company wantto promote.Promotional activity: in this marketing representative organize promotional activitywhich raise awareness of product in market. Provide full knowledge about the productand target potential customer in market(Pike, 2015). This is the responsibility ofCADBURY to organize and contacting potential customer with all the details. Relate to the wider organisation context roles and responsibilities:Roles and responsibilities of marketing function in context of wider organization. In thishow roles and responsibility of marketing function work in organization. Roles of marketingfunction in context of CADBURY given below :Conducting customer and market research : this includes gathered the informationabout market and customer. In CADBURY research play an important role thorough thisorganization identify its potential customer and their need and want .3
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