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The Key Roles and Responsibilities of Marketing Function PDF

   

Added on  2021-02-19

11 Pages2692 Words47 Views
Marketing essentials

Table of ContentsINTRODUCTION ..........................................................................................................................1P1 Explain the key roles and responsibilities of the marketing function ...................................1P2 Explain how roles and responsibilities of marketing relate to the wider organisationalcontext ........................................................................................................................................4M1 Analyse the roles and responsibilities of marketing in the context of marketingenvironment.................................................................................................................................5M2 Analyse the significance of interrelationship between marketing and other functional unitsof the organisation ......................................................................................................................6D1 Critically analyse and evaluate the key elements of marketing function and how theyinterrelate with other functional units of the organisation ........................................................7

INTRODUCTION Marketing is defined as the management and study of exchange of relationships.Marketing is the business process of creating and developing relationships with customers byproviding them good products and services. This is defined as the activities that are done in anorganisation for promoting selling and buying of different products and services. Theprofessionals of marketing who are working in the organisation have the responsibility topromote the buying and selling of product. Marketing consists of selling, advertising, deliveringand promoting the products and services to the customers. Marketing can be explained as adiscipline that includes various actions which an organisation has to perform for maintaininggood relations with a customer. The main objective of a marketing department is to matchproducts and services of the company who are in need of these products. The marketingdepartment of a company is linked with other different departments so that company can workeffectively in promoting products and services of the company. This report will help inunderstanding the concept of marketing and the company which is used for analysing themarketing concept is Cadbury. This is a British multinational confectionery company that isowned by Mondelez International since the year 2010. This is the second largest confectionerybrand of the world. The headquarters of this company are located in Uxbridge, London. Thiscompany operates in around more than 50 countries. This report consists of key roles andresponsibilities of the marketing department and how marketing functions help an organisation tobuild customer relationship. This includes different ways by which various organisations applythe marketing mix to the marketing planning process and attain the goals and objectives of thecompany. At last this report includes a marketing plan for Cadbury which will include launch ofa new product of this company in market. P1 Explain the key roles and responsibilities of the marketing function The marketing function is defined as the role of an organisation that helps in identifyingand sourcing successful products and services for the company. This helps a company inpromoting their product and services in an effective manner. The various functions of marketingare market research, product plan, development process, sales, promotion, customer service,finance, etc. The marketing function consists of different roles of business organisation. Al thefunctions and operations of a marketing department are responsible for growth and development1

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