Roles and Responsibilities of Marketing in Primark

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION- .........................................................................................................................4
LO 1.................................................................................................................................................4
P 1 Roles and Responsibilities of Marketing- .......................................................................4
P 2 Interrelationship between marketing and other units ......................................................6
LO 2.................................................................................................................................................8
P 3 Marketing mix to the marketing planning process so that they can achieve the objectives
of business..............................................................................................................................8
LO 3...............................................................................................................................................12
P 4 Marketing plan for an organization................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION-
Marketing is the study of promoting and selling products through advertising and research and
development to satisfy the consumers. Primark is an Irish fast fashion retailer with operations in
Europe and the United States. This report covers questions such as roles and responsibilities of
marketing, Interrelationship between marketing and other units of an organization, ways in
which organizations can apply the marketing mix to the marketing planning process so that they
can achieve the objectives of business. This theory covers questions such as Roles and
Responsibilities of Marketing, Interrelationship between marketing and other units of an
organization, Ways in which organizations can apply the marketing mix to the marketing
planning process so that they can achieve the objectives of business, Evaluate a basic marketing
plan for an organization.
LO 1
P 1 Roles and Responsibilities of Marketing-
Gather and analyse the market information-
Primark finds out the demand in the market and what will satisfy the customer and according to
that they take various decisions which also results in marketing of products successfully. In this
stage Primark tries to focus on the motive behind the purchase that is what is the reason that he
or she is buying he product is it a necessity or just so that they can cope up with trends. After
completing all the analysis and obtaining the information, they pack, promote and label the brand
according to that (Folinas and Fotiadis, 2017).
Marketing Planning-
Primark makes plans so that they can increase their production and sales and so that they can
increase the promotion of their product. For instance if a product is popular in one country and
organization want to increase it to the other parts of the world and for this Primark plans before
executing an action.
Product designing and development-
This function focuses on designing and development of the product. Primark makes decisions
which fulfils the quality of standards that are required in shaping and designing of the product so
that they can design the product more attractively which seeks the interest of customers and
better than the product of competitors.