Marketing Essentials - Apple Inc

   

Added on  2020-10-22

15 Pages3352 Words94 Views
MarketingEssentials
Marketing Essentials - Apple Inc_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibilities of marketing function...........................................................1P2. Roles and responsibilities of marketing relate to the wider organisational context.............4TASK 2............................................................................................................................................5P3.Ways in which different organisations apply the marketing mix to the marketing planningprocess.........................................................................................................................................5TASK 3............................................................................................................................................9P4. Produce and evaluate a basic marketing plan for an organisation........................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10.......................................................................................................................................................10
Marketing Essentials - Apple Inc_2
Marketing Essentials - Apple Inc_3
INTRODUCTIONMarketing is refers as a set of activities as well as process in order to improve, exchange,communicate and deliver offers which are valuable for customers, clients, partners and so on. Itis the functions which assists organisation in delivering their products benefits and value toconsumers in effectual manner (Brady, 2014). For the report the chosen company is Apple whichis a leading a multinational American technology company. Its headquarters is in Cupertino,California, US. the purpose of this report is to explain the key roles and responsibilities ofmarketing function and their interrelations with other departments. Two companies marketingmix are compared and its application in planning process for accomplishing their objectives.Apart from this a marketing plan is produce and evaluated for organisation is mentioned below. TASK 1P1. Key roles and responsibilities of marketing functionIn competitive market it is crucial for all company to effectually promote their productsas well as services and communicate its benefits and value to consumers. Marketing function isconsidered as a role that assists firm to find out and source possible effective products for themarket where they operate after that promote them. Some marketing functions of Apple and theirroles and responsibilities are mentioned below: 1
Marketing Essentials - Apple Inc_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials: Roles and Responsibilities, Marketing Mix Comparison, Basic Marketing Plan
|14
|4292
|43

Unit 2 Marketing Essentials Assignment Solution – Apple Inc
|12
|3492
|170

Marketing Essentials of ALDI Company
|14
|4269
|34

Marketing Essential
|14
|671
|91

Marketing Essentials For Apple
|14
|3578
|262

Marketing Essentials Roles and Responsibilities
|17
|5054
|266