Beauty Giant Marketing Essentials : Assignment

Marketing
Essential

INTRODUCTION
In a firm marketing is necessary because through it management can conduct various
activities in effectual mode which help in achievement of target and goal. By impressive
marketing organization also able to achieve its goal and target. Along with this by adopting an
organization gain number of advantages for example help in gaining advantage at competitive
market, development of strong brand image, attract customer and so on (Baker, 2016). Firm
choose for respective report is Beauty Giant that is one of the leading cosmetics companies of
United Kingdom. They are offering wide range of men as well as female toiletries form global
abdicates brands. The respective company operating its business through approx 50 branches all
over the United Kingdom. Points included in respective assignment are function of marketing as
well as its interrelation with other departments. Moreover it will also consider marketing mix of
selected organization as well as its comparison with competitors as well as this will explain
about marketing plan in order to grow enterprise operations and functions.
TASK 1
P1
Marketing refers to procedure which helps an organization in doing its activities and
operations in impressive way for attaining goal. Moreover by adopting and implementing proper
marketing a firm may able to promote its business in proper way which aid to high profit and
share at potential marketplace. According to the perspective of Philip Kotler, marketing is an art
and science of creating, delivering, identifying requirement as well as need of potential
customers for satisfying and fulfilling them effectively. Marketing plays an effectual role as well
as responsibilities for a company for achieving target which they want to attain. Along with this
marketing also help in attracting customers, increase profit ratio as well as market shares, create
brand awareness and many more. Some of major role as well as responsibility that are played
Beauty Giant for attain its target are mentioned below:-
 Design and development of Product: According to this it is consider as one of the
necessary role and responsibility is conducted by a firm for attaining goal. Through this
firm can create or innovate products and services accordant to need and demand of
service users of a company (Barrales, Martínez and Gázquez, 2014). In respect of Beauty
Giant, their management do analysis of market which helps in understanding about

customer’s requirement and need. Then after this customer will develop products that
satisfy requirement as well as need of potential users in appropriate way. Through this
customers get attracted toward company because they get products according to
requirement. Along with this, it will also help a firm's management in attracting huge
number of customers so that they can get encouraged to buy or use particular products as
well as service. Through this management also able to enhance their profitability by
attaining goal as well as target properly.
 Customer’s service: According to this role as well as obligation of a marketing
department they effectively interact with customers in order to take suggestion and
resolving issues in effective way (Beck and Reichert, 2012). If a firm adopt proper
customers care services they able to understand requirement of customers properly as
well as it will also management in connecting with customers by attracting them
impressively. In context of Beauty Giant, their marketing department conduct this role
and responsibility for understanding as well as communicating with customers in
effectual style that convince them to get connected to respective firm for long time
duration. By this respective company management also able to take true feedback as well
as proper suggestion of products which help in developing products and maintaining
customers relation in appropriate way.
 Conduct promotional activity: In refers to role as well as responsibility of marketing
department which helps an organization in conducting their promotional activities. By
this company also able to encourage huge number of target potential services users to
purchase their products so that they able to enhance their profitability ratio and market
shares (Bigat, 2012). In context of Beauty Giant they adopt marketing activities in order
to promote as well as advertise their products at world wide level which lead to
enhancement in profit share and numbers of customers.
P2
Marketing department of a company conduct various activities which leads to attainment
of goal and target. Along with this, department of marketing is also connected or interlined with
other departments of workplace, some major of them are mentioned below in respect of Beauty
Giant:-
Marketing and its relations with other departments:-

 Finance Department: For each as well as every organization finance is necessary
because through this company able to conduct its operations and functions in effective
manner. The respective department also helps other department in conducting their work
by providing them appropriate financial support which is required to conduct particular
project. In respect of Beauty Giant company their marketing department conduct market
analysis and then contact with financial department in order to get funds and developing
budget which is required to complete activities in effective ways. Due to this major focus
of department of marketing is to enhance finance through various ways or terms such as
cash flow statements, covering costs and paying back investors and many more.
 Human Resource Department: It is one of the essential departments of a firm which
conduct various activities so that employees as well as company attain their goal and
target in effective way (Biggemann, 2012). Through this department company also able
to hire appropriate candidate for the vacant position which help an organization in
attaining goal and objective. In respect of relationship among departments of Beauty
Giant, both the respective department conduct important role and responsibility in various
ways. Such as when respective company Human resource want to hire candidates for
vacant position then marketing department advertise about vacant position. This will help
them in attracting more and more candidates for a particular position. Along with this by
advertising company’s HR also get huge pool of candidates.
 Production Department: According to this function, they conduct market analysis and
then develop products and services which attract customers at huge ratio. For this they
also take feedbacks as well as suggestions which help in developing products. In context
of respective company, production department conduct market analysis and then develop
as well as after this marketing department advertise and promote the products (Chang, Yu
and Lu, 2015). Through which potential customers get attracted and encourage
purchasing particular products. Along with this, by maintaining proper as well as
impressive relationship among the departments respective company management able to
achieve their target impressively. This will also help them in improving ratio of profit
earning and market share.

Through evaluating of above points it can be analysis that marketing department and its
interrelation with other departments is essential for a company in order to attain its goal as well
as objective effectively and appropriately.
TASK 2
P3
Marketing mix describe as a process which is adopted by a company in order to identify
factors which help them in expanding business operations and functions. By adopting this
method a company management able to attain their goal and target by developing effective
effective decision or developing plan of action. Along with this by adopting respective method
company able to develop or expand its business as well as they also able to analysis its
competitive advancement (Constantinides, 2014). Marketing mix consist of 4 P's i.e. products,
price, place and promotion but further it will expand through more P's which are physical
evidences, peoples and process. In respect of Beauty Giant they adopt marketing mix in order to
identify effectiveness of their new products. For this they compare its operation and activities
with its competitor that is mentioned below:-
Basis Beauty Giant Butter London
Products Beauty Giant offer variety of
men as well as women
toiletries of various brands
from worldwide. For example
comb, brush, shaver, razor,
cream, perfume, toothbrush,
deodorant, Cotton Buds, Soap,
Shampoo and many more (Du,
2015).
Butter London serve variety of
products range but its core
products is Nail Polish. They
offer various range of nail
polish in almost each as well
as every colour. Along with
this they also offer variety of
products ranges in hair care,
make up, skin care, body care,
fragrance and many more for
both men as well as women.
Price Price of products offer by
Beauty Giant is lower as
compare to their competitors.
Whereas pricing strategy
adopted by Butter London is
penetration pricing. In which

They set price of products
which are affordable by their
potential customers in
effective manner. In respect of
respective company, they
adopt economy pricing and
psychological pricing as their
pricing strategy.
respective company set low
price of the products at the
introducing stage but after
sometime when customers get
attracted towards offering they
increasing product’s price.
Place The respective company place
their offering or products
through 50 stores at United
Kingdom. Along with this they
also able to attract customers
at huge ratio as well as
encourage them to purchase
their products.
Whereas in context to
respective company they offer
their products through online
medium due to which they not
able to attract more and
encourage huge ratio of
customers (Erevelles, Fukawa
and Swayne, 2016).
Promotion Promotional activities adopted
by respective company in
order to attract customers as
well as aware customers about
the new products. They use
digital media, print media and
social media for advertising.
In respect of Butter London
promotional activities
conducted by respective
company is social media as
well as digital media
advertising.
Physical Evidences Physical evidence is defined as
a logo, delivery box or
material packaging, producing
packaging adopted by an
organization (Fan, Lau and
Zhao, 2015). Physical
evidences adopted respective
In respect of respective
company physical evidences
adopted by them are very
appropriate which help them in
delivering offerings or
products to their potential
customers in appropriate

company are attractive which
encourage customers to buy
their products. Physical
evidence of respective
company is their packaging
style and design of container
and many more.
manner. The physical evidence
of respective company is their
packaging material.
Process Process which is adopted by
respective company in order to
manufacture products are eco
friendly which produce less or
minimum wastage. Along with
this they also adopt effective
delivering process which them
in fulfilling customer’s
requirement in effective
manner.
In respect of Butter London
they manufacture their
cosmetic products through
natural raw material which
help them in making natural
products which is skin
friendly. For supply products
they adopt two to three
delivery processes (Finch,
Nadeau and O’Reilly, 2013).
Peoples The respective company treat
their employees very
effectively. They develop
strategies as well as plans by
discussing with their staffs.
Along with this they also adopt
various policies which help
them in developing as well as
maintaining effective working
environment for their
employees.
Butter London develops as
well as adopts number of rules
and regulations which help
them in maintaining working
environment. They also take
suggestion as well as
feedbacks to their staffs in
order to develop effective
relationship among employer
and employees.

TASK 3
P4
Marketing plan is a document that helps a company in developing outline of marketing
strategies for up coming year, month or quarter (French and Russell, 2015). It includes all
necessary information which is required by a firm in order to launch product or expand business
at potential marketplace. Through it an organisation in attaining target and objective that help in
enhancing profitability ratio and market shares. Along with this by developing effective market
plan company able to decide proper marketing strategy for promoting as well as advertising new
products. In context of Beauty Giant they adopt marketing plan in order to launch new product
range with the name of Forever Young which is an anti ageing cream. Marketing plan developed
by respective company is mentioned below:-
Step 1: Situation
Situation analysis is first step which is adopted by a company when they are developing
marketing plan (Henriksen, 2012). In context of Beauty Giant they analysis situation which will
help in developing strategies and plans for launching new products. For which they decide to
evaluate its internal environment so that they develop decision accordingly and effectively. So
this organization adopt SWOT analysis, which is mentioned below:-
Strength Weakness
 This organisation offer classic as well
as wide range of men and women
toiletries.
 It is one of the famous company at
United Kingdom and it run its 50 store
their.
 They offer high quality products which
is skin friendly and natural.
 They have very attractive and effective
market position.
 They invest very less in advertising.
 There are many national as well as
international cosmetics company which
offer their products at low price.
 There are various local companies
which produce fake products and
sell it with respective company name.
Due to which company lose its image
and name (Järvinen and Taiminen,
2016).
Opportunities Threat
 They can expand its products range  At marketplace of respective sector

with natural products.
 They can expand their ratio of
advertising and promotions which will
help them in attracting customers at
huge ratio.
 The respective company can expand its
business at international market outside
of United Kingdom.
there are number of other organization
that provide similar kind of products for
example Maybelline, Mac, L'Oréal,
butter London and many more.
Step 2: Objectives
Beauty Giant want to expand its products range so that they earn more profits and retain
at potential marketplace for a long time duration. For this they develop SMART objective i.e.
Beauty Giant want to launch new anti ageing product with name of Forever Young and through
this they are perceiving to expand its market shares by 25 % in up coming 2 years.
Step 3: Strategy
It is consider as third stage at which company will develop strategies in order to identify
its potential customers or market. For this Beauty Giant conduct evaluation through STP
analysis, which is mentioned below:- Segmentation: In context of respective company they segment their potential
marketplace in on the basis of age, benefits and par psychological segmentation
(Laczniak and Murphy, 2012). By this they able to attract potential customers which
leads to attainment of goal as well as objective in effective manner. Targeting: Targeting refers to selecting potential customers for segmented market. This
is based on offering of the company. In respect of Beauty Giant they are targeting to men
and women aged above 30. This anti-ageing cream is made up of natural an ingredient
which is skin friendly.
 Positioning: It is most essential portion of marketing department which help them in
attracting customers and retain them for a long duration of time. In context of Beauty
Giant they adopt various attractive positioning procedures which help them in attracting
customers in effective manner. Some of major positioning methods used by respective
company are social media, print media and many more.
Step 4: Action Plan

Action plan refers to the framework which is developed and adopted by a firm in order to
attain its work in effective manner (Malhotra, Birks and Wills, 2013). This is so because through
this company’s employees as well as employer get an idea that how they can attain their target
properly and effectively. In respect of Beauty Giant they conduct marketing mix with 4 P’s in
order to develop proper action plan, evaluation of which is given below:-
 Product: There are varieties of men and women toiletries which are offered by
respective company. Now they are develop plan for launching new anti ageing cream
with the name of Forever Young.
 Price: Price of respective company products is appropriate and according to product
which can be affordable by their potential customers easily. In order to launch new
product they will offer product at affordable price for middle, upper middle and upper
class peoples.
 Promotion: In order to launch new product and aware potential customers about product
respective company adopt various promotional strategies (Malhotra, Birks and Wills,
2013). Such as advertising through social media, digital media, print media and many
more.
 Place: Respective Company offers their products through online application and offline
store at United Kingdom. Along with this they also planning to supply their products on
shopping mall and small stores.
Step 5: Forecasts
Marketing Budget:-

CONCLUSION
By evaluating above discuss point it can be summarised and analysis which marketing
activities is important for an organisation in attaining its goal and target. It is possible because it
will help a company's management to create strategies and plans effectively for growing
business. There are several activities, role as well as obligation that are adopted by marketing
function in order to attain target. Along with this marketing department of a company is linked
with diverse other departments or sectors and that will help them in attaining target. If a firm
management decide to emerge its business operations and functions at international as well as
international they need to conduct analysis of market for which they can adopt number of
method or theories or model such as SWOT analysis. By which they able to analysis its internal
environment. Moreover for a company it is also necessary to develop marketing plan for growing
business through expanding products range. This is so because through it company able to
develop proper strategies and plans in order to attain goal and target properly.