Marketing Essentials of Beauty Giant
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Added on 2020-10-22
Marketing Essentials of Beauty Giant
Added on 2020-10-22
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Roles and responsibilities of marketing function.................................................................1P2: Interrelation of marketing function with other functions......................................................3TASK 2............................................................................................................................................4P3: Comparison of 7P's of marketing mix in organisational context..........................................4TASK 3............................................................................................................................................6P4: Basic marketing plan for Beauty Giant.................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10.......................................................................................................................................................10
INTRODUCTIONMarketing is a valuable activity which is essentially required to be done by theorganisation in order to achieve strong brand image as well as promoting its offerings with anobjective of influencing their purchasing behaviour in favourable way. The marketingdepartment is play a significant role in executing its several functions such as understandingmarket trends, maintaining healthy customer relationship, improved quality of products tomaximise satisfaction level of targeted people etc. The present assignment is based on the casestudy of Beauty Giant which is engaged in providing cosmetic and toiletries products. Theproject report is divided into two parts. First part is written in essay format which includes rolesof marketing in modern organisation. On the other hand, second part is report which includes thekey roles and responsibilities o marketing functions within Beauty Giant company along with itsinterdependency with other departments. It also discusses the comparison of marketing mix oftwo companies and suitable marketing plan of Beauty Giant to achieve its desired target withinlimited time period.TASK 1P1: Roles and responsibilities of marketing functionMarketing refers to the process of building brand image of company through reachingcompany's products and services to different market segment with an objective of attracting andinfluencing them in favourable of company's offerings. It executes various functions such asmarketing research, advertising of products and services, assisting other departments to makechanges in their existing policies according to the needs and requirements of targeted people etc.There are different kinds of marketing concept which includes production concept, productconcept, selling concept and marketing concept (Campbell and Martin, 2015).In production concept, the main emphasis of company to minimise the cost of productionso that the company can able to charge an affordable prices for their products as well as earnhuge profits. It can be possible by utilising available resources in an optimum manner withminimum wastages.In the product concept, main focus of firm is to enhance the quality of product whichwill bring beneficial outcome to users and maximise their satisfaction level. Introducing product1
according to needs and demands of targeted people with best quality can increases the chances ofgetting success within shorter period of time.In the selling concept, the firms put more emphasis on investing high amount of money inpromotional activities such as advertisements on TV, Hiring celebrities, newspapers etc. so that itcan support company in achieving huge sales and revenue.In the marketing concept, the firm make efforts in conducting research in order toidentify actual needs and requirements of targeted customers in addition with the rival'scompetitive strategies which makes easy for marketing manager to make changes in theirexisting strategies if required to bring company ahead in the competition.In the societal marketing concept, the marketing department put more emphasis onincreasing the interest among society through protecting environment by offering eco-friendlyproducts in the market. Engaging in CSR Activities also assist company to achieve strong brandimage and reputation in customers' mind (Dibb and Simkin, 2013).In addition with above marketing concept, the marketing departments executes variousmarketing functions in modern organisation which includes:Identifying the targeted market with an aim of fulfilling their needs and requirements byoffering quality products and service is one of the primary function of marketing unit. It can bepossible through conducting market research and survey through which an organisation caneasily understand the desired and preferences of targeted people. It provides an opportunity tomodern organisation to maximise the satisfaction level of customers and achieve their loyaltywith company for longer period of time.Another function of marketing is to monitor and manage marketing activities usingdigital technology such as social media which assist organisation to increase their reach to attractmaximum number of people from various markets within shorter period of time. As nowadayslarge number of people are active on social media which makes easy for company tocommunicate and inform them about their offerings in favourable way.Another function of marketing is to track trends and monitor competition in order tobring company ahead than their many rivals in market. There are number of organisations areexist in market which gives tough competitions with each others by providing wide range ofproducts therefore tracking market trends and monitor competition by market team assist2
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