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Basic Marketing Essentials Contents

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Added on  2020-11-12

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Marketing Essentials Information Contents INTRODUCTION 1 TASK 11 P1 Roles and responsibilities of marketing function1 P2 Inter-relation of marketing department with other functional department. 2 TASK 23 P3: Comparison of 7P's of marketing mix in organisational context3 P4: Basic marketing plan for Beauty Giant 6 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing is the way or method by which company promote their products and service for building a good brand image of its product or service in the

Basic Marketing Essentials Contents

   Added on 2020-11-12

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Marketing Essentials
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ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing function..............................................................1P2 Inter-relation of marketing department with other functional department........................2TASK 2............................................................................................................................................3P3: Comparison of 7P's of marketing mix in organisational context.....................................3P4: Basic marketing plan for Beauty Giant............................................................................6CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing is the way or method by which company promote their products and service forbuilding a good brand image of its product or service in the market. It help the company todevelop their product and advertise their product. The term marketing include customer demand,market research and to deliver a company products where it is necessary. In present scenariomost of the organisation are adopting marketing essential technique to increase the trend of theirproduct or service in a specific market. This report is divided into two parts in which first is toshow the role of marketing essential in modern business. Second part include the beauty giantcompany which is a top leading cosmetic company of the UK. This report include relation of themarketing department with other functional department. Along with this the marketing mix ofmanagement and the marketing plan is developed which help organisation to achieve growthsuccess in the market.TASK 1P1 Roles and responsibilities of marketing functionMarketing help an organisation in several ways to achieve more and growth for abusiness. The first responsibility is to find out the need and demand of a customer. As it helpcompany to manufacture or develop a product which match with the need and demand ofcustomer. For this marketing operation play an important role to take a effective decision tomake a product. Apart from this efficient marketing team help the company to develop new andinnovative products for which provide a competitive advantage over its rivals. In today’s eracompany offer various types of products and services to attract more potential customer for theirproduct and services (Berkowitz, 2016).As the business or companies started to expand their business on a globalise level. Highcompetition is started between companies as now the beauty giant has to fight with twocompetitors one is local companies and other is international companies. So in this casemarketing department of beauty giant work on both grounds which is national and multi-national. This help company to predict its new customer and to explore untouched areas ofmarket. Global business houses provide more option to customer for purchasing a product.Through this customers has more power to switch easily towards a new brand. For this issuemanagement of beauty giant develop new strategies which help company to create a loyal1
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customer base for its customer. Behind the success of a company various department worktogether to attain their goals. Like marketing department, operation department, finance andhuman resource department of the company. This all department has their own roles andresponsibilities that are divided according to skills and capability of the employees (Bird, 2012).The major role of a marketing department is to analysis the behaviour and changes in thelifestyle of a customer. To predict trends of the market and to find out those factors by which athe value of a product is increased. In context of beauty giant marketing department of thecompany develop various distribution channel by which they supply its quality products indifferent areas. It help company to increase its customer base while it is easy for customer to findout products in all with spending minimum time in search of a product. Design and packing of aproduct it is also the responsibility of marketing department that how they pack a product tomake a creative packing for its products. The marketing department of the company also help acompany to communicate with different customer. like beauty giant know about review of aproduct from various customer. organisation improve its products with the suggestion and reviewabout a customer. There are various responsibilities of a marketing department which include theto set price and to monitor the promotion expenses about a product. Demand of a product ishighly impacted if there is up or down in the price of a market. The more information and data isobtain by the marketing department about a customer more competitive edge is achieved by itscustomer (Cabrera and Williams, 2014).P2 Inter-relation of marketing department with other functional department.Marketing departments needs information about whole market to research and develop anew innovative product. It is possible only when marketing team interact with other departmentof the organisation. Relation of marketing department with some other department is mention asfollow:Relation with the Information Technology departmentTechnology is updated in modern organisation with in a few weeks. There are varioustools and technique that help marketing department to promote company products in a digitalway. In circumstance about beauty giant it is necessary for them to connect with IT department itprovide several benefits to marketing team or company. Like to promote products in a large areaincluding the minimum cost is possible through IT tools (Clow and James, 2013).Relation with Human Resource department2
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