Beauty Giant Marketing Essentials : Assignment
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Added on 2021-02-19
Beauty Giant Marketing Essentials : Assignment
Added on 2021-02-19
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Marketing Essential
INTRODUCTION In a firm marketing is necessary because through it management can conduct variousactivities in effectual mode which help in achievement of target and goal. Byimpressivemarketing organization also able to achieve its goal andtarget. Along with this by adopting anorganization gain number of advantages for example help in gaining advantage at competitivemarket, development of strong brand image, attract customer and so on (Baker, 2016). Firmchoose for respective report is Beauty Giant that is one of the leading cosmetics companies ofUnited Kingdom. They are offering wide range of men as well as female toiletries form globalabdicates brands. The respective company operating its business through approx 50 branches allover the United Kingdom. Points included in respective assignment are function of marketing aswell as its interrelation with other departments. Moreover it will also consider marketing mix ofselectedorganization as well as its comparison with competitors as well as this will explainabout marketing plan in order to grow enterprise operations and functions.TASK 1P1Marketing refers to procedure which helps an organization in doing its activities andoperations in impressive way for attaining goal.Moreover by adopting and implementing propermarketing a firm may able to promote its business in proper way which aid to high profit andshare at potential marketplace. According to the perspective of Philip Kotler, marketing is an artand science of creating, delivering, identifying requirement as well as need of potentialcustomers for satisfying and fulfilling them effectively. Marketing plays an effectual role as wellas responsibilities for a company for achieving target which they want to attain. Along with thismarketing also help in attracting customers, increaseprofit ratio as well as market shares, createbrand awareness and many more. Some of major role as well as responsibility that are playedBeauty Giant for attain its target are mentioned below:- Design and development of Product: According to this it is consider as one of thenecessary role and responsibility is conducted by a firm for attaining goal. Through thisfirm can create or innovate products and services accordant to need and demand ofservice users of a company (Barrales, Martínezand Gázquez, 2014). In respect of BeautyGiant, their management do analysis of market which helps in understanding about
customer’s requirement and need. Then after this customer will develop products thatsatisfy requirement as well as need of potential users in appropriate way. Through thiscustomers get attracted toward company because they get products according torequirement. Along with this, it will also help a firm's management in attracting hugenumber of customers so that they can get encouraged to buy or use particular products aswell as service. Through this management also able to enhance their profitability byattaining goal as well as target properly. Customer’s service: According to this role as well as obligation of a marketingdepartment they effectively interact with customers in order to take suggestion andresolving issues in effective way (Beckand Reichert, 2012). If a firm adopt propercustomers care services they able to understand requirement of customers properly aswell as it will also management in connecting with customers by attracting themimpressively. In context of Beauty Giant, their marketing department conduct this roleand responsibility for understanding as well as communicating with customers ineffectual stylethat convince them to get connected to respective firm for long timeduration. By this respective company management also able to take true feedback as wellas proper suggestion of products which help in developing products and maintainingcustomers relation in appropriate way. Conduct promotional activity: In refers to role as well as responsibility of marketingdepartment which helps an organization in conducting their promotional activities. Bythis company also able to encourage huge number of target potential services users topurchase their products so that they able to enhance their profitability ratio and marketshares (Bigat, 2012). In context of Beauty Giant they adopt marketing activities in orderto promote as well as advertise their products at world wide level which lead toenhancement in profit share and numbers of customers. P2 Marketing department of a company conduct various activities which leads to attainment of goal and target. Along with this, department of marketing is also connected or interlined with other departments of workplace, some major of them are mentioned below in respect of Beauty Giant:-Marketing and its relations with other departments:-
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