Marketing Essentials: Comparing Marketing Mix and Creating a Marketing Plan for Primark

Marketing essential

Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
P3. Compare the ways within different organisations apply the marketing mix.........................1
TASK 3............................................................................................................................................6
P4. Produce and assess a basic marketing plan...........................................................................6
CONCLUSION..............................................................................................................................10

REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is the procedure of operating the business of a firm within a venture sells and
endorses its goods and services within the marketplace with the aims of satisfying the demands
and necessities of target people by offering commodities and services as per their needs.
Marketing essentials indicates to those aspects that enable in executing actions of marketing in
adequate manner. For the attainment of this written document, Primark is the company which is
considered. It is an Irish Fast Fashion retailer with headquarters in Dublin, Ireland (Kuntonbutr,
2019). It was incorporated in 1969 and operated its business in retail sector. The written
document will discuss about the application of marketing mix among the comparison of two
organisations. Furthermore, it will describe about marketing development plan in form of
attainment of business aims and objectives.
TASK 2
P3. Compare the ways within different organisations apply the marketing mix
Marketing mix is practiced with diverse areas that are running for diverse set of activities
and strategies that are used the organisation for promoting of goods and services of an
establishment. Also, it can be the amalgamation of aspects utilised to publish commodities and
services. In context of Primark, marketing is the procedure of putting by using effective cost at
right place with the assistance of utilising adequate promotion tools and methods. So that
consumers can reach to commodities and about them in easier manner with the purpose of
fulfilling their needs (Griffitts, 2015). The components of marketing mix contrast, supported to
the description of the key aspects that form influence on marketing that are demoted to as the P’s
of marketing mix. The description of the different factors of marketing mix of Primark and
Marks & Spencer in comparison form is as under:
Marketing mix Description Primark Marks & Spencer
Product It refers to the process of
conveying raw material
into final goods that
have some value and
worth for individual.
The respective
venture is one of the
leading retail sector
organisation which
has variety of
products from men’s
The product portfolio
of M&S in its
marketing mix is
wide covering items
for all age group be it
men, women and
1