Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Explain the key roles and responsibilities of the marketing function. ..................................3
P2 Roles and responsibilities of marketing that relate to wider context of organisation............5
TASK 2 .........................................................................................................................................7
P3 Marketing mix of 7P'S...........................................................................................................7
Marketing Mix (7 P'S) ...................................................................................................................7
TASK 3..........................................................................................................................................10
P4 Marketing plan for an organisation......................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is the procedure of taking likely clients and consumer that are interested in the
products of the organisation. Marketing involve researching, , promoting of products ,
advertising, trading of the products and services. Marketing essentials means requirements and
desires of the customer what types of services and products they want. Marks and Spencer
organisation is British multinational retails company situated in London, England. Marks and
Spencer sells clothing, home appliances, food products mostly their sell products by their own
labels. This report explained the roles and responsibilities of marketing function and also analyse
this. This report also show the Company marketing mix of 7 P'S and also normal plan of the
organisation also covered(Blythe and Martin, 2019).
TASK 1
1P1 Explain the key roles and responsibilities of the marketing function. (COVERED IN PPT)
P2 Roles and responsibilities of marketing that relate to wider context of organisation
(COVERED IN PPT)
TASK 3
1P4 Marketing plan for an organisation
Marketing plan mention to the specific organisation plan to create various kinds of
marketing scheme for completing whole demand of enterprise within small time of period. On
the further part, it is also known as blueprint papers which is really accommodating for
marketing groups towards company that every time show several kinds of marketing functions
to utilize on fresh thoughts and opinion for the improvement of upcoming. Include with this,
organisation can normally analyse total worth of their goods and also capable to make such
types of product which is craved by consumers at agonistic industry. It gain the organisation
maturation by observing neutral and positive features of environment. Marks and Spencer,
marketing director are always capable to develop appropriate strategies of marketing to carry on
at outlet for lengthy time of period so that they can immediately accomplish their mark aims
without lining any problems. Marks and Spencer Marketing plan are mentioned in below:
Overview of Firm