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Doc Marketing Essential - Assignment

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Added on  2020-10-22

Doc Marketing Essential - Assignment

   Added on 2020-10-22

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MARKETING ESSENTIAL
Doc Marketing Essential - Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1Main Body.......................................................................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
Doc Marketing Essential - Assignment_2
INTRODUCTIONMarketing is the process which involves the business activities of providing goods andservices to the customers in the market in effective manner. Marketing is considered to be veryimportant because it helps in building the brand image in the market which leads in increasingthe sale of the company products and services. The main goal of marketing is related with thepromotion of the business activities to achieve the organisation objectives effectively. This reportis based on the hospitality and tourism industry in UK. The report will highlight the importanceof marketing information system and its effectiveness in the hospitality industry as tool formarketing, information gathering and communication. Main BodyMarketing is considered to be very essential and operational functions for any industrythat work with the objective of providing products or services to the customers in the market. Toattain this objective in effective manner marketing process is executed to create awarenessamong the customers regarding the products and services introduced by the companies.Marketing is very important for the hospitality and tourism industry as well, the organisationsworking in this industry put all their efforts in planning effective marketing strategies to attractthe customers to avail the services to increase their profitability in the market (Amirkhanpour,Vrontis and Thrassou, 2014). In the recent years, it has been acknowledged that the hospitality and tourism industry isusing the Marketing Information System to support their marketing decision making in effectiveform. The marketing information system (MKIS) is considered as a management informationsystem which helps in gathering the marketing data to assist the managers for their informationalneeds to conduct the business operations on daily basis. The MKIS can also be defined as a setstructure of procedures and methods that helps in constructing effective marketing decisions inthe hospitality and tourism industry. The information generated with the help of this process isgathered from the inside and outside sources of the organisation. Majorly it has been noticed thatthe marketing information system use the source of internal data because it is easy to obtain but,for the effective decision making the managers of the organisations in the hospitality industryconsider the external data source (Baker, 2016). The marketing information system is using theinformation technology from the past years and it is used to share the collected information1
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