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Marketing Essential (Part 1)

   

Added on  2023-01-11

18 Pages918 Words30 Views
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Marketing Essential
(Part 1)
Marketing Essential (Part 1)_1

Table of Contents
Introduction of chosen company
Definition of Marketing
Function and role of Marketing
Function and role of Marketing Manager
Organisational structure
Communication of marketing function with other functional units
Channels of communication
Recommendations
Critical analysis and evaluation
Conclusion
References
Marketing Essential (Part 1)_2

Introduction of chosen company
This report is based upon Cadbury which is UK based multinational
organisation owned by Mondelez international. The company offers a
wide range of products such as chocolates, cookies, chocolate syrup and
spreads etc. the company is considered to be the second largest
confectionary brand after Mars. The company has been operating on
international level in more than 50 countries. The main products of the
company are Dairy milk chocolate, crème egg and rose selection box etc.
Marketing Essential (Part 1)_3

Definition of Marketing
According to American Marketing Association, the marketing is
an activity, a set of various institutions and process the
facilitate in creating, communicating, delivering and
exchanging various offerings with the customers, clients
and society with the aim of providing better value to them.
According to Philip Kotler, the marketing is a science and
art with which the needs and wants of the customers are
explored, created and delivered in such a manner that they
are satisfied and organisation can earn profits as well.
Marketing Essential (Part 1)_4

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