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P1 Key roles and responsibilities of the marketing functions for the Cadbury

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Added on  2020-12-29

P1 Key roles and responsibilities of the marketing functions for the Cadbury

   Added on 2020-12-29

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MARKETINGESSENTIALS
P1 Key roles and responsibilities of the marketing functions for the Cadbury_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing functions for the Cadbury......................1P2 Role and responsibilities of marketing relate to the wider organization context..............3TASK 2............................................................................................................................................4P3 Way of comparison in which organisation use elements of the marketing mix of 7PS toachieve overall business objectives........................................................................................4TASK 3............................................................................................................................................7P4 Marketing plan..................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10Books and Journals........................................................................................................................10
P1 Key roles and responsibilities of the marketing functions for the Cadbury_2
INTRODUCTIONMarketing refers to the set of activities and some steps for creating, delivering andexchanging offers or communicating that is very important for customers, clients, employees andsociety to achieve a specific goals and objectives in a effective manner. It also involves inresearch of marketing, advertising and so many things which are profitable for companies. Thisreport is based on Cadbury, which was founded in 1824 in England by John Cadbury. It is a typeof subsidiary and deals in a confectionery items globally, their headquarters in Uxbridge,London. This study includes in various information about roles and responsibilities of marketingdepartment and their functions which supports the organisation (Baker and Saren, 2016).Moreover, it identifies the marketing departments of various areas in the Cadbury. This reportalso differentiate marketing process and 7ps of marketing essentials with the competitive brandlike Nestle. Lastly, creates a future plan for an organisation. TASK 1P1 Key roles and responsibilities of the marketing functions for the Cadbury.Marketing identifies the various set of activities which is adopted by theorganisation in order to promote their goods and services. It also focuses on the marketing rolesand responsibilities. Along with this marketing functions for the company (Baker and Magnini,2016).Roles and responsibilities:Cadbury plays a vital role in marketing area and meeting customer needs and wants.Where its responsibilities to ensures the high class service which is given by their staff toits customers within the all operational area in the marketplace. An organisation work with the top management level where top management decide themarketing plans or policies which is good for the customers and it is responsible forreduce problems related to its product.Cadbury is also responsible for the coordinate with their staff members and theiractivities in a effective manner, so that they can easily manage their organisation in aattractive way.Company is very much responsible for fulfil the customer needs and demands in aeffective way. Along with this updated new design and shape of their chocolates.1
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Cadbury is a UK based company which provides rich quality of chocolates to theircustomers globally. Its chocolates are very much tasty and popular which increase the largenumber of sales in the market or satisfied customers needs and requirement in a effectivemanner. As per this it has been evaluated that company uses various marketing functions fromdifferent departments these are as elaborate below:Market information: As per this first function of marketing calculate overall marketessentials in order to analyse the needs and wants of the customers. It also identifiesservices of product which are offered by Cadbury in order to check quality of the productin a effective manner. Marketing plan: In this function, organisation includes in various aspects such aspromotion, level of productivity and different activities of the market. Biggest target ofmarketing plan is to maximise presence of the Cadbury in marketplace (Campbell,Martin, and Fabos, 2018).Product design and development: In context of Cadbury, the head of the departmentfocuses on actual market where every individual wish for new design of chocolates.Apart from this they take appropriate decisions which can satisfy their customer needsand wants.Financing: In this function, team members regulates different activities of marketplacethat is related with finance. Where manager of the Cadbury prepared a final budget oftheir product and keep data safely. It also consider about good relationship with retailersfor future growth of the company. Distribution Channel: It refers to the some activities which are includes in storing andtransporting of goods and services. In the context of Cadbury, company can hidden therewarehouses from every country in order to delivering of goods and services in a effectivemanner.Exchange Functions: This is the main function of marketing department is to buy or sellproduct in the company. In this, team members of marketing departments evaluateoverall situation of market in the process of understand actual demand from customers. Italso participate in goods and services of the industry accordance with the customerdemand. It also involves in personal selling and promotion of sales for achievingcustomer attraction towards the brand.2
P1 Key roles and responsibilities of the marketing functions for the Cadbury_4

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