Marketing Essentials: Tesco

MARKETING ESSENTIALS :
TESCO

TABLE OF CONTENT
 INTRODUCTION
 ROLES AND RESPONSIBILITY OF MARKETING FUNCTION
 ROLES AND RESPONSIBILITY OF THE MARKETING RELATE TO THE
WIDER ORGANIZATIONAL CONTEXT
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is the activity set of creating, promoting and delivering the goods and
services to the customers, clients and partners. The aim of marketing is to achieve
customer interest and satisfaction by connect with other function of business.

ROLES AND RESPONSIBILITY OF
MARKETING FUNCTION
1. Market information
2. Marketing planning:
3. Product designing and development
4. Physical distribution
5. Packaging, labelling and branding
6. Customer support
7. Pricing of product
8. Standardization and grading