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Marketing Essentials Roles and Responsibilities

   

Added on  2020-12-10

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MarketingEssentials
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibilities of marketing function.......................................................1P2. Roles and responsibilities of marketing relate to wider organisational context...............3TASK 2............................................................................................................................................5P3 Different organisation using marketing mix for planning process to achieve objectives.5TASK 3............................................................................................................................................9P4 Evaluation of marketing plans for an organisation...........................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONMarketing is an important activity of organisation that is related to the purchasing andselling product and services. Essentially, marketing is concerned to create, promote and deliverproduct and services to their consumers (Babin and Zikmund, 2015). These activities are notonly the goods or products that are purchase in stores. Scope of marketing is vast such asproducts, places, people, services, organisation, information, events, property and alsoinnovations and ideas are marketed. Success of firm generally depends on marketing. In thisreport the chosen company is Marks and Spencer which is a fastest growing British multinationalretailers. Its headquarters is in Westminster, London. The purpose of this to lead with roles andresponsibilities of marketing functions. Roles and responsibilities of marketing relate to thewider organisational context are mentioned. As per chosen company marketing plans areprepared for evaluating objectives. Report refers to examine which lead planning process foraccomplishing business objectives.TASK 1P1. Key roles and responsibilities of marketing function.Marketing functions is essential for any organisations as this assists them to find out andsource potentially successful goods for the market on which company perform and then advancethem by distinguishing their products with others. Functions of marketing also help firm toascertain the success and profit of enterprises. Marketing manager of Marks and Spencer performvarious roles and responsibilities that help them to operate company effectively and efficiently.Some functions of marketing are mentioned below: Marketing information:Marketing information is considered to be an essential function as it identify therequirements, demands and wants of customers and after that analyse the identified data so thatthey can make effective decisions for effectual marketing of company's services and products.Marketing manager of Marks and Spencer analyse the information related to internal strengthand weaknesses of their company also social, political, demographical and legal data ofmarketplace. So that they can utilise this information in market segmentations and also allmarket information help manager to make effectual decisions related to products and services(Baker, 2016).1
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Market planning:Marketing planning is crucial function as this focus to accomplish the marketingobjectives. The role of marketing manager to form an effectual plan so that firm can maximisetheir sales, promotions and productions that assists them to attain their marketing goals.Marketing manager of Marks and Spencer have to do the market planning in effective way sothat company can enhance their level of promotion and production. For that marketing managercollects accurate data of target market and examine the market conditions.Physical distribution:Physical distribution considered overall activities that is related with the finished productsupply at each stage from line of production to consumers. In this marketing functions involvesorder processing, transportation and logistics, inventory control and materials. The role ofmarketing manager of Marks and Spencer is to transport goods from one production place toanother. Also store products until they required for sale (Barrales‐Molina, Martínez‐López andGázquez‐Abad, 2014).Packaging, Labelling and Branding:Packaging generally refers to design the package of products. Labelling is considered toput the appropriate information on product covers.. is placing specified information on covers.Branding differentiate generic name of products to brand name. The role of Marketing managerof Marks and Spencer have to concern about the packing, labelling and branding as it only showsthe products quality and quantity and also through branding customer get to know aboutcompany. This helps them to promote the products more and more.Product designing and development:The design of product assists to form the attractive product in market place. In currentscenario not only cost matters but also the design, shape, suitability, style of product mattersmore in making decisions related to productions. The role of Marketing manager of Marks andSpencer is to design and develop the products to attract more and more customers so that theycan enhance profitability. Also helpful in production decision making. Risk taking:Risk taking is an essential functions of marketing. This helps to know about uncertainresults that customer purchase product and avail services in future. In this marketing functionsthe role of Marketing manager of Marks and Spencer is taking risk at certain level so that2
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