Marketing Essentials: A Study on Burberry's Marketing Strategy

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
COVERED IN PPT.....................................................................................................................2
TASK 2............................................................................................................................................8
P3 Compare ways in which different organisation apply marketing mix to achieve business
objectives....................................................................................................................................8
TASK 3..........................................................................................................................................11
P4 Produce a basic marketing plan for an organisation............................................................11
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Marketing refers to an essential term which is used the outcomes to studying the short
term and long term demands in the market. It is basically a set of activity that is helpful to make
a connectivity between the customers and the organisation. In this firm will working for
satisfying the needs of the customers and take the competitive advantage for longer sustainability
in the marketplace. This project report is based on the Burberry that is the largest British
multinational luxury fashion outlet headquartered in the London, UK. The company deals in
varieties of the range that are ready to wear including the leather goods, perfumes, foot wear,
home ware, jewellery accessories, beauty products etc. Burberry mainly famous for their
fragrances. This project involves the major responsibilities and their work of the marketing
function that helps in gaining the higher profits and enhancing the image of the brand in the
marketplace. Further this study also explains the interrelationship of various department with the
marketing department so that work can be done smoothly. It also helps in showing the
comparison with the help of elements of the marketing mix so that company easily achieve its
objectives and sustain in the marketplace for a longer period of time. At last build a marketing
plan that helps in gaining the higher profits and beating the competitors in the market by
maintaining a strong brand position in the marketplace(Akbar, Omar and Wadood, 2017).
1

TASK 1
COVERED IN PPT
2