Marketing Essentials: Roles, Interrelationships, and Application of Marketing Mix

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Roles and responsibilities of marketing function in an organization.....................................3
P2 Significant interrelationships of marketing with other functional departments of an
organization to wider businesses.................................................................................................5
P3 Application of marketing mix in the marketing plan of different organizations in order to
achieve their business objectives.................................................................................................6
P4 Basic marketing plan of an organization................................................................................8
CONCLUSION..............................................................................................................................14
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing essentials are the tools that are mostly used for publicity, advertising and
techniques of sales. Every organization aims to introduce their produced, manufactured and
designed products in the market in their unique ways by using these tools and techniques. These
marketing essentials main objectives is to balance long lasting relationship of consumers and
Tesco because this flourishes business to hold an expert position in the industry. Marketing
essentials supports organizations to improve their recognition and brand awareness. Different
techniques of marketing essential in Tesco can maximize brands visibility among existing
customers and prospects. It supports organizations in market segmentation of peoples based on
their geographic location and helps in improving the features in the aspect of products.
Marketing essentials includes price techniques according the demands and requirement factor in
competitive market. It includes market penetration to grow business and establishes secure
channels of distribution for the inventory management, transportation according to the
expectations of consumers that are very necessary for achieving success.
MAIN BODY
P1 Roles and responsibilities of marketing function in an organization
Marketing is an activity to promote business, deliver company's manufactured products
to market, communicate and influence retailers of the society with great deals (Laczniak and
Murphy, 2019). It is a networking process by which relationship of company and customer is
maintained. It plays a necessary role in promoting mission and business of Tesco. Marketing
department in an organization caters as a face of company that produce and coordinate all the
materials which represent the brand of a business (Lim, 2016). Some roles and responsibilities
are discussed below:
Exploring market and knowing customer needs
Primary role of marketer is to explore market and gather information related to customer
needs and take necessary decisions regarding required products. This department of Tesco has to
collect information of price and quantity expected by consumers (Chemuturi and Chemuturi,
2020). Product is planned, packed with price tags and then promoted to markets.

Marketing planning
This is the process in which marketer plan to gather all strategies of Tesco to fulfil aims
and achieve better standards in markets. Solid plans regarding budget of the company,
promotions of the products, process of distribution all over the market are organized. Department
makes several discussions on how to face competitors and reach their organizations target
market.
Extension of market
Marketers extend their markets by utilizing media platforms for promotions of products,
increase sales volumes, advertising and event marketing to promote their business widely and
surround possible markets. Media technology made many revolutions in their way of working
which made it more attractive and more collaborative.
Conduct marketing campaigns to offer the best quality products
Marketing department is also responsible to understand expected quality of consumer and
provide them finely quality checked product. They arrange some programmes to maintain public
relations to communicate and explain quality related concept. By conducting campaigns
consumers get in touch and get to know about product effectively. Marketers motive is to design
and manage product offerings that can achieve goals of Tesco.
Branding
It is the aspect of a Tesco which assures its products differentiate from others. Branding
is a unique identification, promise and attractive creation of an organization. It includes
glamorous name, slogans, logo of organization. This conveys, satisfies and ensure to provide
quality certified products for consumers. It is an image of company which can face tough rivalry
in market. Branding of a product supports effectively in Tesco to achieve a position by offering
well designed product. Long term plan of branding strategies let Tesco acquire a higher position.