Role and Responsibilities of Marketing Function in Modern Company

This presentation discusses the role and responsibilities of the marketing function in a modern company. It explores how marketing contributes to business success by creating and developing new promotional plans. The presentation also highlights the importance of coordination between marketing and other departments for fulfilling consumer needs.

MARKETING
ESSENTIALS

Table of Contents
 Introduction
 Task a
 Conclusion
 References

INTRODUCTION
Marketing is very essential within business, it is one of the
most effective and common function of in company, includes
product plan, sales, promotion etc.
this functions includes different responsibilities of overall
business and accountable for success and progress of firm
(Mishra, and Modi, 2016).

Cont…
 Marketing consists of organizational activities and individual that expedite
 and facilitate satisfying exchange relations in effective way through distribution,
pricing of products, ideas and creation of ideas.

Role and responsibilities of marketing
function
 Marketing is the procedure and act of
selling and buying products, creating
advertisements for specific goods.
 Attracting clients and keeping them for
longer is one of the biggest challenge for
firms in recent era, through effective
marketing concept they can do so.

Cont…
 It simply define as activity of communicating with people, set of creating ads,
exchanging offerings that is valuable for consumers.
 It includes delivering, advertising, selling goods to people or any other business,
marketing process generate awareness among people about goods of company through
advertisement and commercialization

Roles and accountabilities of marketing
function in context of modern company-
 Marketing is the process that affect people lives, it
defines as actions that create value through exchange of
goods between two parties.
 It play essential role in business, it help to build and
established connection between company and its
consumers by offering the best quality goods to market.

Cont…
 Through advertisement, people get to know and understand the value to goods and get
information that is helpful to consumers.
 Marketing play vital role in modern organizations, due to competitive environment
firms face challenges in order to sustain for longer time in market, which is possible
when they have strong consumer base.

Marketing department work and support
other departments in company
 Marketing department support and work with HR department-
 When Human resource and marketing department
work together they both provide benefit to company from
collaboration. These benefits translate into the benefits for
potential workers, consumers as well as others.


Cont…
 HR department hire new applicants in company, through promotion strategy and plan
they can support attract talented candidates towards business.
 Human resource department recruit workers for company, in order to gain high position
within marketplace.
 On the other hand marketing department develop job promotional strategies to react out
to knowledgeable people.

Cont..
 R&D department is the engine and main part within company which generates new
concept and ideas, create new services and goods (Armstrong and et.al., 2018).
 For example, The Body shop is one of the best cosmetic provider organization, they
produce and develop goods in order to sustain manufactures need to continually
develop and research new products in marketplace.
 Through marketing department, research and development section gather information
related to perspective of customers and market trends which is beneficial for producing
goods according to it and make them able to satisfy consumers.

Cont…
 There is close relationship between all these
departments. If these functional units work
together then it gives positive result to the firm
and help the company in performing smoothly
in the market.
 Smooth coordination aids in gaining more
detail about market and needs of buyers, by
this way other departments can arrange their
activities so that consumer’s needs can be
fulfilled.

CONCLUSION
 From above, it has been summarized that Role of marketing in modern company is to
win and please loyal support of their clients.
 Marketing function is accountable for gathering information and their role is to gain
competitive benefits through creating and developing new promotional plans which is
beneficial for business success.

REFERENCES
 Mishra, S. and Modi, S. B., 2016. Corporate social responsibility and shareholder
wealth: The role of marketing capability. Journal of Marketing. 80(1). pp.26-46.
 Kozlenkova, I. V., and et.al., 2015. The role of marketing channels in supply chain
management. Journal of Retailing. 91(4). pp.586-609.
 Bai, X. and Chang, J., 2015. Corporate social responsibility and firm performance: The
mediating role of marketing competence and the moderating role of market
environment. Asia Pacific Journal of Management. 32(2). pp.505-530.