Marketing Essentials: Elements of Marketing Mix and Market Plan

MARKETING
ESSENTIALS

TABLE OF CONTENT
• Introduction
• Marketing mix
• Critical evaluation of marketing mix
• Basic marketing plan
• Critical evaluation of market plan
• References

It is a tool or framework that provide a set of elements and factors which plays a crucial role
in identifying and creating best strategy to have better image of product and strengthen the
features and quality of product to increase its overall sales and presence in the market. To
evaluate the role played by elements of marketing mix in achieving the objectives of
organisation a comparison is made between The Body shop and its competitor L'Occitane.
INTRODUCTION

The detail about various elements of marketing mix and how lead to effective strategies for
achievement of objectives of Body shop and L'Occitane is provided below:
CONTINUE.....
Elements of Marketing mix The Body shop L'Occitane
Product It is an internationally acclaimed
organisation dealing in more than
1000 of products which includes a
range of cosmetic items like body
gel, soaps, scrubs, shampoo,
deodorants, lip care, eyeshadow,
foundations, perfumes and many
more related items and product.
It is a leading and well known
provider of beauty and skin care
products for women which
includes fragrances, skincare,
make-up, bath and body products,
soaps, hair products like shampoos,
oils, conditioners, etc.