logo

Marketing Essentials

   

Added on  2020-07-22

17 Pages5760 Words217 Views
Marketing Essentials

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1PART 1............................................................................................................................................1P1. Responsibilities and roles of the marketing officers..............................................................1P2.Way in which roles and responsibilities of marketing in respect of organisational functions......................................................................................................................................................4PART 2...........................................................................................................................................7P3. Comparing 7 Ps of Your Destination to that of National Express to apply marketing mix .7PART 3..........................................................................................................................................10P4. Basic marketing plan for nationwide expansion..................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTION Marketing is the significant process that is needed for management and operationfunctioning for an enterprise. It consists of production, distribution, promotion and allotment ofproducts to ultimate customers (Wirtz, 2012). Through the procedure of selection, identification,development, determining the distribution channels and implementation strategy, marketing of acompany is undertaken. It is essential for the customers and enterprise itself in order to informpeople about features of commodities and USP influence the consumers them for making apurchase. In the present era, it is important to organise marketing strategies for attracting morebuyers which require effective strategies of promotion and distribution. This report will evaluated on Your Destination which is small business transportationcompany. Here, the marketing roles and responsibilities in external and internal environment willbe analysed as well. Further, a basic marketing plan for Your Destination will be prepared.PART 1P1. Responsibilities and roles of the marketing officersMEMOTo: Marketing ManagerFrom: Senior ExecutiveCompany: “Your Destination”Date: 31st October 2017Subject: Duties and responsibilities of officers of marketing as well as proposed framework andmarketing department operationsThe concept of marketing is significant for the improvement and development of theorganisation. The entire enterprises in industry organise activity undertaking this concept. sothey are capable to manufacture good quality of commodities and facilities. The citedorganisation has their work under this conception which assist for execute administrationtargets and objectives in long run. Marketing is a collection of operational and promotionalactivities which are executed to advertise and promote the services and increase sales ofservices and products. “Marketing is the action, group of institution, process of designing,interaction, distribution, and deal with offering which is valuable for clients, parters, society andconsumers on mass level.” according to the AMA (American Marketing Association), 2013.1

This is the major resource through which organisation can gain more the consumer amount andmeet the target customer increase the revenues and profitability of enterprise (Hamilton, 2011).This can be considered as the fuel of an organisation which modifies the functions and portraysan effective image of company in society. It balances the factors of macro and microenvironment as well as helps in achieving the goals and objectives of company. It facilitates theinformation to customers, investors, catalogues and society as well as represent a positive andbetter management and function face to the consumers.Concepts of Marketing: There are five functions of marketing that a company deals with whichare mentioned as followed:Production Concept:This is related to the operation of organisation in which it is state that theconsumer more prefer those products which are inexpensive and available. Product Concept:Customers liked services which deal favourable performance, quality and creative features. Itbelieves that the customers are more loyal with the brand when company offers more than oneproducts. Selling Concept: According to this, customer of company like more advertised andpromoted products and services. Marketing Concept:This concepts believes on strengtheningthe brand recognition through implementing effective strategy so that consumer prefer buyingfrom them. Societal marketing Concept:This preserves the society focusing over the interestand target market behaviour rather than selling. A marketing officer play a wide role in functioning of organisation and its various functions. Itis their duty to administrate these functions mainly for managing entire organization. Themanager distribute their roles and responsibilities into various parts. There are certain functionsof marketing in company’s operations that manager play have discussed below:Managing Product development: For suiting to the trends and new scenario of market, it isrequired for an marketing officer of organisation to make required changes in their commodities(Jones and Rowley, 2011). To engage the consumer with the brand and provide innovativeproducts and services, product development process is being undertake which help them inevolving and sustaining in the industry. Market is of dynamic nature which demand inventionand evolution within the time. This procedure helps in developing the qualities of existingservices or developing new products with modified qualities to attain or attract new buyer fororganisation. There is an entire process of NPD that help in making desired improvisation. Conducting Market Research: To identify the strengths, weakness, thereat and opportunities as2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
P2 How roles and responsibilities will contribute towards wider organizational context
|14
|4115
|228

Marketing Essentials Assignment - Your Destination Company
|16
|4300
|161

Roles nad Responsibilities of Marketing Officer - Report
|16
|4889
|34

Marketing Essential Contents INTRODUCTION 3 TASK 13 P1 Role and Responsibility of Marketing Function
|11
|4264
|103

ESSENTIALS OF MMARKETING ESSENTIALS TABLE OF CONTENTS INTRODUCTION 1 PHYSICS OF MARKETING OPERATOR
|18
|5236
|46

Key Duties and Responsibilities of Marketing Officers and Marketing Division Operations
|13
|3959
|66