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Essentials of Marketing

   

Added on  2020-10-05

15 Pages4043 Words72 Views
Marketing Essentials
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1TASK 2............................................................................................................................................3P2 Roles and responsibilities of marketing in relate to organisation context.............................3TASK 3............................................................................................................................................4P3 Comparison of marketing mix of Cadbury and Nestle..........................................................4TASK 4............................................................................................................................................8P4 Produce a basic marketing plan.............................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
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INTRODUCTIONIn this modern era, marketing plays a crucial role in growth and sustainability of everybusiness association in respect of promoting products and services at marketplace. When aproduct is launched in marketplace it is essential for managers to acquire proper marketingstrategies and policies as more and more people get aware about it. An effectual marketingprocess encompasses with determining target audiences and fulfil their needs and wants in thebest possible manner. The present assignment is based upon Cadbury; its is a world's leadingconfectionery brand which is famous of chocolates. In order to improve market condition of thecompany, marketers of Cadbury are tend towards generating new and innovative products. Apartfrom this, the report is going to be described roles and responsibilities of marketing functions andhow they are related with wider organisational context. Furthermore, a basic marketing plan willalso developed by considering 7Ps of marketing mix. TASK 1P1 Key roles and responsibilities of marketing functionMarketing is essential activity which helps organisation to provide appropriateinformation to people about variety of products and services. Management of Cadbury providedifferent food items to attract large number of people and make them purchase thing in accordingto their taste and preferences. These are various roles and responsibilities that are performed bymarketing team are stated beneath:Market research and development: Market survey is technique used by management tohave complete information about needs and wants of people. This helps Cadbury to haveaccurate data about competitor's offerings. Feedback from customers is taken by seniorsto acknowledge quality of items. This benefit firm make changes in system and providecreative things to people (Morgan, 2012). Management information system: Administration provide appropriate data tosubordinates about goals and objectives of Cadbury. Along this, marketing team giveappropriate information to staff about taste and preference of public. Product: Cadbury provides different variety of food items which help management toattract large number of customers. Along this, modification and transformations inproducts are made by firm to grab attention of people. With help of promotional1
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