Doc Marketing Essentials - Assignment
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Added on 2020-10-22
Doc Marketing Essentials - Assignment
Added on 2020-10-22
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3P1 Explain the key roles and responsibilities of the marketing function....................................3P2 roles and responsibilities in organizational context...............................................................5M1 Analysing the roles and responsibilities of marketing in the context of the marketingenvironment................................................................................................................................5M2 Interrelationship between Functional unit and Marketing...................................................6P3 Comparison between marketing mix elements of Your Destination and National Express 6M3 Tactic applied by Your Destination to accomplish objectives ............................................8P4 Basic marketing plan.............................................................................................................9M4 Organization's Marketing Plan...........................................................................................10Conclusion.....................................................................................................................................10Reference.......................................................................................................................................12
INTRODUCTIONMarketing is one of the most vital tool of business management in today's era. to Toincrease sells of any product marketing is required. It involves many concepts i.e. societalconcept, product concept, selling concept and itself marketing concept. This reports shows theconcept of 7Ps and describes how marketing is essentially important for delivering products andsatisfying customer. Company's marketing essentials are based on these 7P's which includes price, place, promotion, production, people and physical evidence. Here 'Your Destination' is acompany which works marketing rules does events and marketing campaigns to achieve itsdesired goals and objectives (Baker and Magnini, 2016). 'Your destination' mainly focuses onmaking loyal customer base line. Its marketing managers keeps its sites updated through digitalmarketing and keeps delivering its products to targeted people. Marketing managers are aware ofthe unexploited market through technology and internet. Its marketing strategy also emphasizeson targeting the customers, segmentation of the market and positioning of the products.P1 Explain the key roles and responsibilities of the marketing functionKey Duties and Responsibilities for Marketing officer:Marketing officer look at many duties and responsibilities in relation to different product andservices for expansion of business, with cost effective and sound marketing policy, this policy isimplemented by marketing officer, some Key duties are:1. Conducts market research and analysis of ongoing trends, competitors strategy anddemographics.2.Monitor and handle all promotional strategies, like branding, ad campaigns, etc.3. Approves all the marketing campaigns, plans and strategies, before they go on floor.4. He is in charge of product exhibition and promotional events.5. Duty of compiling all the necessary information in context to finance and statistics.6. Monitor sales performance and evaluate and adjust strategies required according to marketsituations.7. Coordinate the organizational structure properly both internally and externally (Hair Jr. Andet.al., 2015).8. Come up with new strategies, ideas and innovations.
9. Implementations of company policies and procedure is the major responsibilities of marketingofficer.10.Sales of the product or services is important aspects strategies in relation to it should checkedand reviewed.11 Marketing officer should maintain sound public relations which are good for the image ofcompany in the market.12.He should proposed cost effective strategies.Functions \ Operations of Marketing Department: 1.Research Function: this function refers to research conduct in context to the target market,what are there needs, taste, preferences, age type, sex, etc. being a transport company YourDestination should target work class of people who travel on a daily basis (Ismail Mubarack andThulkifly, 2015).2 Promotion Function: It is a most important function of marketing field. Strong and effectivepromotional strategies can only gain more profits. Sound communication strategies is importantto promote your services, company can give cheap discounts to lure more customers.3.Pricing Function: Basic and essential aspect of any product is price. Marketing officer shouldsee that the price of the product is justifiable it should not be too high or too low it should in thebudget of both the organisation and the consumers. Fares of the bus should be little lower so thatcompany can gain competitive advantage over it4.Financing Function: To provide reliable source of finance required to assist operationalactivities, create cost effective strategies, reducing labour and production turnover are fewfinance function. Company should go for long term loans and debentures to get secure andcontinuous funds (Mare, 2015).5.Information Function; Through and detail analysis of market trends, competitors strategies,and using them to improve the decision making skill of business. Company should make surveysto know about the preference of people in relation to the services of the company what changescan be done to it. This will help the company to expand there business.6.Distribution Function: To have sound distribution channel. Company should be enablecustomers to easily locate there products and services. It should be able to reach it's targetedcustomers on time.
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