Marketing Essentials: A Comprehensive Guide

Marketing Essentials

Table of Contents
 Introduction
 Comparison of different organisations
 Evaluation of different tactics
 Marketing Plan
 Conclusion

Marketing mix refers to that framework, tactic or tool of action which is used by company in order to
launch and promote their brand or product. In traditional era, it includes 4 P's which comprises the
product, price, place, promotion but due to increase in demand in marketing sector 3 more P's are
introduced for effective and smooth running of product which are people, process and physical
evidence. Marketing plan is a roadmap for introduction and distribution of products or services to the
targeted customers.
Introduction

Product: Product refers to the goods which are offered by companies for the exchange of something.
Coca cola: Coca cola is the largest chain of supplying the soft drinks and beverages in the world and also
one of the recognised and valuable brand.
Pepsi: Pepsi sell wide variety of beverages and snacks and offer products which includes lays, mountain
dew, tropicana and many more which satisfies and attract more and more customers.
Marketing Mix

Price: Price is the amount which is paid by potential customers for the exchange of offerings and these
are valuable for them.
Coca cola: Pepsi is the competitor of coca cola in the soft drink and beverages segment. The pricing
strategy of coca cola is aimed for driving the brand loyalty.
Pepsi: Pricing strategy of Pepsi is market oriented pricing strategy which reflect various factors such as
competitive environment, purchasing power of customers and many more.
Continue...

Place: It is a place or venue where the products are offered to their customers. It is the location form
which the manufactured products are transferred to its final destination.
Coca cola: Proper placement is the basic element to market any product and it impacts the distribution of
their offerings as location and venue influences the sale.
Pepsi: The products of Pepsi are sold in more than 200 countries and various territories. Customers
purchase products from different places such as supermarkets, mini markets, restaurants and other
stores.
Continue...