Executive summary •Coca-cola is the worlds the largest soft drink brand. Company has vision is been highly effective and lean and fast moving organization and mission is to refresh the peoples mind and body. Companyhasstrength,weakness,opportunityandthreatsfromcompetitors.Companyuse feedback and comments of customers for monitoring and controlling the resources of company.
CONTINUE.. •Vision 1.Be highly effective lean and fast moving organization •Mission 1.To refresh the peoples mind, body and spirit 2.To inspire moment of optimism and happiness through brand and actions. •Objectives To increase the 20% sale till the coming 2-3 years
Segmenting, targeting and positioning •Segmenting: coca cola has the geographic segmenting at the worldwide market. There are various divisions of create the major regions of the world. •Targeting: Coca-cola target geographic segments with different ages group. But mostly target to 16-35 years ages group peoples. They target peoples by strong flavour soft drinks. •Positioning: is has the positioning at worldwide level. Company get worlds third largest soft drink manufacturing company.
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Marketing mix Product Place Price Promotion Physical evidence People
Marketing audit & Budget StrengthWeakness Companyhasstrongbrand image. Ithasthelargesteconomic scale. Ithascriticismsabouthealth and environmental issues. Theyaredroppingsalesin several countries. OpportunityThreat Ithasbeenacquiringvarious local beverage company. Itcanbegrowinghealthyand natural drinks. Companyhasdependsupon third party. It has strong competitions from Pepsi co. Monthly income TV advertisements£70 Radio advertising£60 Total income£130 Marketing expenses Print media£60 Campaigning£50 Public Relations£70 Total expenses£180 Monthly spending money£250
Monitoring and controlling •It is the important part of the every business for analysis the market and needs and wants of customers. It is effective and helpful for the coca-cola for getting correct and right decisions for product and its growth. That is also helped to making effective marketing strategies. Company uses customers feedback and their comments for monitor and control the resources. Customers are gives comments and feedback regarding the products.
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