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Role of Marketing in Organisation

   

Added on  2021-02-19

12 Pages3880 Words27 Views
Marketing
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MARKETING ESSENTIALS
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P 1 Roles and Responsibilities of marketing...............................................................................1P2 Roles and Responsibility of marketing relates with organisational context...........................3PART 2............................................................................................................................................4P3 Compare different marketing mix used by different organisations to achieve organisationalgoal...............................................................................................................................................4P4 Determining the marketing plan for the company..................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONMarketing essential means analysing market with the help of SWOT, keeping smartobjective, marketing mix, etc. All these are essential in marketing of organisational product andservices . Beauty Giant company produces the beauty product and introduce new product'forever ageing' cream which is an anti-ageing cream (Baker and Hart eds., 2016). The studywill be based on the key importance of marketing in organisation in different field oforganisation which will tells the role of marketing used in organisation. Study will explain roleof marketing in organisation. It will highlight marketing mix element of the firm and willcompare it with its competitors. Furthermore, report will produce marketing plan to promote thebrand.PART 1P 1 Roles and Responsibilities of marketingDefinitionMarketing is a process to promote a business product and building relationships with thesatisfying customers. It is a management process which responsible for identifying, evaluatingand satisfying the needs and wants of the customer. Marketing management includes advertising,selling and distribution of the product and it also includes after distribution services. Marketingacts as significant roles in the organisations and helps to build values for customer and customerrelationships (Batra and Keller., 2016).Concept of marketing are sales concept in which product is to be soled by the seller forprofit maximization, in production concept what ever is produced will be sold in the market. Itoperates in every sector, marketing helps to the firm to promote their product and evaluate themarket of the products. It helps in differentiation of market segment. Marketing designed a greatdeals of product advertisement and promotion to meets consumer’s expectation in an exclusiveway. The needs of manufacturers should be fulfil only when they meets with the needs ofconsumers, this philosophy is consider with the marketing concept (Dahl, 2018). Key roles and responsibilities of marketing:External or Internal Product Development:The marketing department of company hasresponsibility to work on the development of internal and external products of the company andputting efforts to improve existing ones. Marketing team of firm has to evaluate the sales ofexisting product and clarify the gaps and identify opportunity for organisation. Marketing team1
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collects the information regarding needs and wants of the customers it helps them to evaluate theimprovement to combine in new. After all the research and improvements the team has to decidethe market price of the product and make plans for the launching of the new product (Harmelingand et.al., 2017). Accordingly, development team produce new products so that firm can satisfyneeds of mass audience. Conducting Customer and Market Research:It is a role of marketing department toresearch market and customer’s needs and wants. It helps to them for making market strategiesfor launching of new product and market research helps to defined target markets andopportunities and gain better understanding of customer’s preferences. Information of marketinvolves the study of pricing, demand and supply of product. Segmentation includes differentgroup of market as differentiate by regions, interests, trends etc (Kaur, 2016). For example: firmcan carry out primary and secondary research in order to know more about consumers, thiswould be helpful in gaining more knowledge and offering products to buyer as per theirrequirements (Definition of 'Marketing Mix, 2019).Branding:Marketing professionals of company are over and over again responsible forefforts of the branding of the company. A brand is the thing that displays the business, service,and product in front of market. A brand can arise in numerous forms containing names, symbols,slogan, signs or logo of the business. Brands are needs more efforts for to developed over a longperiod of time. A respectable brand shows the goodwill of the company and decides theprofitability of the company. For example: as aging product is new in the market hence peopleare not aware about it, through marketing firm can make it a brand and can promote it well. Thiswill raise interest of people and they will plan to buy products of organisation. Advertisement and Promotion:It is one of the basic duty of marketing professional is tooverview promotion and advertisement of goods and services provided by the concern firm.They have to develop communication material to endorse goods and services to consumers.Advertisement depends upon the available budget, team has to plan regarding e-mail marketingprograms, create advertisement campaigns, write press content or publication of product such asgoods unsolicited mail etc. marketing team has to appoint an advertising g agencies to design thepromotional material for advertising of products.Customer Retention:It is an important for marketing team of firm is customer retention.Generally, organisations use customer relationships management programs (CRM Programs)2
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